Fukui's Charm from the Station Nationwide: 'Station Staff-Inspired! Fukui Dialect Acrylic Keychain Capsule Toy' Launch

West Japan Railway Company Fukui Station (location: Fukui City, Fukui Prefecture) and JR West Nippon Merchandising Co., Ltd. Hokuriku Branch (location: Kanazawa City, Ishikawa Prefecture) will launch the 'Station Staff-Inspired! Fukui Dialect Acrylic Keychain Capsule Toy' as part of their initiative to promote the unique charm of the region starting from Fukui Station.

The product features cute illustrations depicting stations, trains, and station staff within Fukui Prefecture, paired with friendly Fukui dialect phrases, creating a design that truly captures the essence of Fukui. Enjoy an enriching trip to Fukui with this charming item.

1. Product Details

(1) Product Overview: 2-piece keychain (one Fukui dialect phrase + one illustration of station signage, train, or station staff)

(2) Price: 500 JPY (tax included) per play

(3) Planning and Sales: JR West Nippon Merchandising Co., Ltd. Hokuriku Branch

(4) Design: One of the following five combinations will be dispensed at random.

● Product Highlights

Collaboratively developed by JR West Fukui Station staff and JR West Nippon Merchandising Co., which handles railway goods, this product was created with the shared goal of 'spreading the charm of Fukui' from Fukui Station. The acrylic keychain format was chosen for everyday usability. The design features station staff in JR West uniforms striking poses at various stations, paired with phrases in the local pride of 'Fukui dialect.' With its overall cute and inviting style, this is an item we hope every passenger visiting the station will want to take home.

2. Sales Period

From 11:00 AM on Friday, July 17, 2026

※ The start time may be subject to change.

※ Available for purchase only during JR West Fukui Station business hours (6:00 AM – 11:20 PM).

3. Sales Location

Inside the Shinkansen ticket gate (Side A) on the 1st floor waiting area, JR West Fukui Station

※ JR West Nippon Merchandising Co., Ltd. will handle the sales and operation of the capsule toy.

※ Please note that a valid boarding ticket, limited express ticket, or entrance ticket is required for purchase.

※ No currency exchange is available at the station.

※ There are no coin exchange machines available, so please prepare 500-yen coins in advance.

4. Notices and Important Information

・Product specifications, prices, and sales locations are subject to change. Sales may also be discontinued abruptly.

・Please understand if the product sells out.

・Images shown are for illustrative purposes only and may differ from the actual product.

・Some vehicles or signage may differ from actual ones; please understand in advance.