Taste and Explore the Seasonal Delights of the Three Hokuriku Prefectures with the 'Hokuriku Shun-atsume' Notebook

West Japan Railway Company (JR West), in collaboration with local communities, is committed to creating regions that people want to visit and live in by revitalizing local industries and refining regional resources.

We are pleased to announce the publication of the "Hokuriku Shun-atsume" (Hokuriku Seasonal Collection) notebook, a monthly food-focused "goshuin-cho" (stamp book) packed with the unique, seasonal charms of the three Hokuriku prefectures. From April 2026 to March 2027, you can enjoy collecting stickers and participating in the WESTER stamp rally while touring the seasonal foods of the Hokuriku region.

1. Purpose

The three Hokuriku prefectures are home to ingredients available only at specific times of the year, foods deeply rooted in festivals and customs, and unique regional food cultures. For visitors, these offer a fresh regional experience, and for residents, they provide opportunities to discover the food cultures of neighboring areas. We hope that by experiencing these seasonal foods and events, people will discover the deeper charms of Hokuriku and be encouraged to visit each region, which is why we have published the "Hokuriku Shun-atsume" notebook.

Hokuriku Shun-atsume Notebook

2. Event Period

April 1, 2026 (Wed) – March 31, 2027 (Wed)

*Distribution of the notebook and monthly stickers may end once supplies are exhausted.

*You can still participate in the WESTER stamp rally even if you do not have the notebook.

3. How to Participate

4. Recruitment of 'Shun-atsume' Ambassadors

We will be recruiting approximately 10 "Hokuriku Shun-atsume Ambassadors" for each season (Spring, Summer, Autumn, and Winter).

We invite you to join us in discovering and sharing the charms of each season and region in Hokuriku, including those not yet featured in the "Hokuriku Shun-atsume" notebook.