[Survey Data] "About 90% Answer 'Making Lunchboxes is a Burden'" - Realities Revealed on April 10th, 'Bento Start Day'
weskiii Inc. released survey results showing that about 90% of people find making lunchboxes burdensome, with time and appearance being key challenges. The brand b.box proposes a new lunch habit called "PONPONPON".
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 17:06 (293h 35m after Collected)
weskiii Inc. (Headquarters: Minato-ku, Tokyo, https://weskiii.com/pages/corporate) is proposing "PONPONPON", a new lunchbox habit that can be easily continued even on busy days, from its Australian baby and kids brand "b.box".
Spring, with the start of kindergarten, school, and new life, often brings pressure for many to "make lunchboxes properly every day" or to "worry about nutrition and appearance." b.box empathizes with these daily burdens and proposes "PONPONPON," a lunchbox style that can be easily continued by "just packing it in," promoting a new habit of not overexerting oneself.
## ■ Awareness Survey on Lunchbox Making
It has become clear that approximately 90% of people feel burdened by making lunchboxes, which is a daily burden for many. Challenges are concentrated in "time" and "maintaining appearance and condition," while the need for "something that can be continued without difficulty" is increasing.
### 【Survey Overview】
Survey Target: b.box SNS Followers
Implementation Period: March 26 (Thu) - March 27 (Fri), 2026
Implementation Method: Survey conducted on b.box official Instagram Stories
Valid Responses: 544
Survey Principal: Internal
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## Approximately 90% "Feel Burdened by Making Lunchboxes"
When investigating awareness regarding lunchbox preparation, a total of 88% of respondents answered "feel very burdened (46%)" + "feel somewhat burdened (42%)", revealing that a large number of people experience this as a daily burden.
Spring, with the start of kindergarten, school, and new life, often brings pressure for many to "make lunchboxes properly every day" or to "worry about nutrition and appearance." b.box empathizes with these daily burdens and proposes "PONPONPON," a lunchbox style that can be easily continued by "just packing it in," promoting a new habit of not overexerting oneself.
## ■ Awareness Survey on Lunchbox Making
It has become clear that approximately 90% of people feel burdened by making lunchboxes, which is a daily burden for many. Challenges are concentrated in "time" and "maintaining appearance and condition," while the need for "something that can be continued without difficulty" is increasing.
### 【Survey Overview】
Survey Target: b.box SNS Followers
Implementation Period: March 26 (Thu) - March 27 (Fri), 2026
Implementation Method: Survey conducted on b.box official Instagram Stories
Valid Responses: 544
Survey Principal: Internal
---
## Approximately 90% "Feel Burdened by Making Lunchboxes"
When investigating awareness regarding lunchbox preparation, a total of 88% of respondents answered "feel very burdened (46%)" + "feel somewhat burdened (42%)", revealing that a large number of people experience this as a daily burden.