"No longer putting myself last." fuwari's dream of total care to enjoy a lifetime.

Our company supports April Dream, which aims to make April 1st a day to announce dreams.
This press release is the dream of "fuwari."

Wellpharma Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Issei Fukuda)'s femcare brand "fuwari" aims to realize a society that supports women to face changes in their mind and body and spend each day comfortably and authentically, while staying close to their life stages.

■ fuwari's "Dream" to Fulfill

Women work hard every day for their families, jobs, and those around them.
However, their own care often takes a backseat.

Physical changes felt with age, vague persistent discomforts, and mood swings.

Even if each of these seems small, they significantly impact daily comfort and quality of life (QOL).

We aim to create a society where every woman can focus on herself and live comfortably, without overlooking such "vague discomforts."

■ "Product Design" Based on Concerns

Until now, we have heard from many women:

"I've had vague discomforts for a while, but I don't know what to do."
"It's normal for me to work hard for others, and my own needs often come last."

Such voices.

A woman's body gradually changes through pregnancy, childbirth, and aging.

Fatigue, cold sensitivity, difficulty sleeping, mood swings, and irritability – even if each discomfort seems small, their accumulation can become a significant burden over time.

However, these changes are often invisible and are frequently dismissed as "just a part of aging."

These "discomforts that have been endured as a matter of course" remain unresolved issues.

The origin of fuwari was to solve the uncomfortable feelings in delicate zones that no one could talk about.

However, through repeated dialogues with many customers, what emerged was the reality of modern women: physical concerns that change with age, and the pressing situation of "putting their own care last" due to busyness.

Under the concept of "body, mind, fuwari," we are accelerating the development of "problem-solving" products that integrate evidence, the power of plants, and the knowledge of specialists.

■ From Delicate Zone Care to a Lineup Supporting Overall "Comfort"

We focus on women's unique challenges that are felt with age.

Taking time for oneself amidst a busy daily life. And incorporating necessary self-care little by little. We believe that this accumulation balances the body and mind, leading to daily comfort.

Following delicate zone care, we will expand our lineup to include "total body care" developed based on customer feedback.

"Inner Care Supplements" Supervised by Doctors: Launching February 2026

Under the supervision of an endocrine specialist and aesthetic internal medicine physician, we will launch "Multivitamin Minerals" condensed with nutrients often lacking in modern women, and "Lactic Acid Bacteria Supplements" focusing on the gut-brain axis. This internal approach supports a less fatigued body and a healthy mind.

"Botanical Scalp Serum" to Regulate with the Power of Plants: Launching March 2026

Focusing on adult generation concerns such as scalp itchiness, odor, and hair volume. It combines the power of aroma, plant essences, and CBD to provide a refreshing and comfortable experience with functionality.

"100% Plant-Derived Skin Conditioning Booster": Scheduled for Launch May 2026

Developed a highly moisturizing introductory serum containing CBD for women suffering from dryness and skin problems due to hormonal balance changes. It supports skin conditioning from the base with the effects of rare fragrances like rose and sandalwood, and mental healing.

■ Beyond the Products We Aim For: An "Open Community" Created by Expertise and Empathy

fuwari's dream is not limited to providing high-quality products. What we aim for is to design a "place" where everyone can positively share delicate concerns and anxieties about aging.

"Because I use fuwari products, today feels a little lighter." "Because there's a fuwari community, I can approach menopausal concerns positively."

To operate both wheels: solving problems with scientifically proven products (functional benefits) and simultaneously fostering a feeling of "cherishing one's own life" through self-care time (mental benefits).

Through this circle of trust, we will expand with our "partners" – customers, future employees, and business partners – to create a society where women can "fuwari" (lightly) spread their wings authentically throughout their lives.

About Wellpharma Co., Ltd.

Wellpharma upholds the philosophy of "resolving people's physical and mental discomforts and maximizing lifelong QOL through evidence-based wellness care." We develop products that support mental and physical well-being, ranging from medical institution-handled brands to pet care.

Company Name: Wellpharma Co., Ltd.
Location: Shinagawa-ku, Tokyo
Representative: Issei Fukuda, Representative Director
Business Activities: Planning, manufacturing, and sales of health foods, cosmetics, and pet care products
Official Website: https://wellpharma.co.jp/