Price Unchanged, Evolves with Exosomes: Horse Placenta Supplement 'KIREI DE PLACENTA' Renewed

Wellness Lab Co., Ltd. (Location: Naka-ku, Yokohama, Kanagawa; Main brand: KIREI DE LABO) announces the renewal of its placenta supplement 'KIREI DE PLACENTA,' which has been loved by many since its launch in 2011, to a new formulation containing exosomes.

In this renewal, the company retains its traditional commitments such as Hokkaido-bred thoroughbred horse placenta, Laennec manufacturing method, and nano-design, while newly adding 218 billion exosomes per gram. The price remains unchanged, and the product will be renewed as 'KIREI DE PLACENTA EXOSOME.'

The long-offered placenta supplement has evolved into an inner care supplement that supports daily beauty and health more than ever.

Because it is a long-loved product, evolving inner care for the times

As we age, skin and body conditions change little by little. That is why daily inner care requires a presence that can adapt to each stage of life.

'KIREI DE PLACENTA' has been a long-favored supplement supporting daily beauty and health. This renewal carries forward the quality design that has been cherished, while updating to a more modern inner care focusing on internal condition.

Also, because it is a product meant to be continued for a long time, we value a form that is easy for existing customers to adopt without burden.

From launch in 2011 to exosome formulation: The continuous improvement of 'KIREI DE PLACENTA'

Since its launch in 2011, 'KIREI DE PLACENTA' has evolved step by step, reviewing raw materials, manufacturing methods, and ingredients.

- 2011: 'KIREI DE PLACENTA' launched - 2013: Adopted Laennec manufacturing method considering ingredient characteristics - 2019: Added placenta and amniotic membrane extract - 2022: Adopted nano-design for better absorption of ingredients - 2026: (This time) Newly formulated with exosomes, renewed as 'KIREI DE PLACENTA EXOSOME'

This renewal is an evolution to continue positive daily inner care while inheriting the commitment to quality that has been built up.

Renewal highlights

1. Newly formulated with exosomes The new formulation adds 218 billion exosomes per gram. By adding a new component to the traditional placenta supplement, it evolves into inner care focusing on internal condition.

2. Price kept unchanged from previous product Despite adding exosomes, the price remains the same as before. This allows existing customers to continue with the new formulation without burden.

3. Sequential delivery of new formulation products The renewed product has already started shipping in its new formulation. Customers on subscription plans will also receive the new formulation sequentially.

Product features of 'KIREI DE PLACENTA EXOSOME'

'KIREI DE PLACENTA EXOSOME,' evolved with exosomes, retains the cherished commitments of the past.

1. Contains 220mg of Hokkaido-bred thoroughbred horse placenta per capsule Because it is taken daily, we are committed to raw material quality, using horse placenta from Hokkaido-bred thoroughbreds. Each capsule contains 220mg of horse placenta, plus amniotic membrane and umbilical cord extracts. Designed as easy-to-incorporate inner care supporting daily beauty and health from within.

2. Laennec manufacturing method and nano-design To preserve the active ingredients, the Laennec manufacturing method considering ingredient characteristics is adopted. Furthermore, nano-design micro-particles ingredients to nano-level for better absorption.

3. Easy to incorporate into daily routine with one capsule per day Supplements should be easy to continue daily. This product comes in a 30-capsule pack with a recommended intake of one capsule per day. It is designed to fit into busy lifestyles without burden, whether taken in the morning or before bedtime.

4. Individually wrapped capsules for freshness and portability Each capsule is individually packaged in an aluminum pouch to maintain freshness after opening the box. Easy to carry when out or traveling, supporting habit formation.

5. Ultra-small capsules and odor control Ultra-small capsules are adopted for those who have difficulty swallowing pills. Additionally, a band seal prevents the specific odor of placenta from leaking.

6. Manufactured in domestic GMP-certified factory From raw material receipt to manufacturing and shipping, it is produced in a domestic GMP-certified factory managed under consistent quality standards. The product is made with attention not only to ingredients but also to the manufacturing process.

The founder's passion for placenta at the origin

'KIREI DE PLACENTA' is a product that represents the origin of Wellness Lab Co., Ltd.

Before founding the company, representative director Noshiro worked at a cosmetics manufacturer. After experiencing hospitalization due to poor health, he began to consider not only external care but also internal care for beauty and health.

After researching various ingredients and products, he arrived at placenta.

However, at that time, placenta was not as commonly known as it is today, and the number of products was limited. Even after investigating raw material types, origins, content, and manufacturing methods, he could not find a product that felt right.

So, with the thought 'If there is no ideal placenta, I'll make it myself,' he founded Wellness Lab Co., Ltd.

In product development, he personally visited raw material suppliers, manufacturing plants, and farms to check quality control and production systems.

He was also meticulous about making the product easy to continue daily, including easy-to-swallow capsule size and consideration for the specific odor of placenta.

'I want to deliver to customers what I truly want myself.'

That feeling has remained unchanged since the launch in 2011 and is carried on in this renewal.

Product overview

- Product name: KIREI DE PLACENTA EXOSOME - Content: 30 capsules (recommended intake: 1 capsule per day) - Price: Regular price: 7,800 yen; Subscription first-time limited price: 2,980 yen; Subscription from second time onward: 7,020 yen (all tax included, shipping included; limit one set per household; no minimum commitment) - Sales channels: Official online store, Rakuten Market, Amazon, Yahoo! Shopping

About KIREI DE LABO KIREI DE LABO is a brand offering supplements and skincare that adapt to age and daily changes.