[CIBONE] OAO's In-Shop Concept Store 'OAO HAUS ANNEX' Opens at CIBONE Omotesando
Key facts
- [CIBONE] OAO's In-Shop Concept Store 'OAO HAUS ANNEX' Opens at CIBONE Omotesando
- Footwear brand OAO will open its in-shop concept store, 'OAO HAUS ANNEX,' within CIBONE Omotesando on June 6, 2026. Featuring mobile fixtures, the store serves as a permanent touchpoint for customers to experience the brand's worldview.
- Source: PR Times
- Date: May 25, 2026
Direct answer
Footwear brand OAO will open its in-shop concept store, 'OAO HAUS ANNEX,' within CIBONE Omotesando on June 6, 2026. Featuring mobile fixtures, the store serves as a permanent touchpoint for customers to experience the brand's worldview.
- Citation
- [CIBONE] OAO's In-Shop Concept Store 'OAO HAUS ANNEX' Opens at CIBONE Omotesando (May 25, 2026), PR Times
- Source
- PR Times
- Date
- May 25, 2026
Footwear brand OAO will open its in-shop concept store, 'OAO HAUS ANNEX,' within CIBONE Omotesando on June 6, 2026. Featuring mobile fixtures, the store serves as a permanent touchpoint for customers to experience the brand's worldview.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 25, 2026 at 13:35 (3 min after Collected)
On June 6 (Sat), 'OAO HAUS ANNEX,' an in-shop location for the footwear brand OAO—known for its commitment to exceptional comfort and sophisticated aesthetics based in Tokyo and Kyoto—will open and commence permanent operations within CIBONE Omotesando.
Founded in 2020 with the philosophy 'MOVE THE SOUL,' the brand creates products aimed at providing rich experiences for both the body and mind, helping individuals achieve their 'one and only' well-being.
This first-ever in-shop location, 'OAO HAUS ANNEX,' features a 'SATELLITE STRUCTURE' concept, serving as a new touchpoint that embodies the OAO worldview. Unlike its appointment-based flagship store, this location welcomes walk-ins for browsing and purchasing, allowing customers to experience the brand more casually.
The store's interior utilizes mobile fixtures designed to deliver OAO's philosophy to various locations, starting from its flagship store in Daikanyama. Inspired by the concept of 'bunrei' (dividing a spirit) at shrines, these fixtures function as devices to spread the brand's philosophy and presence, creating spaces across different locations for people to encounter the world of OAO.
The store will carry new models such as 'BRAID,' along with popular models like 'SUNLIGHT' and 'SUNLIGHT PRIMA FLAT,' including some items previously exclusive to flagship stores. To celebrate the opening, customers who make a purchase will receive a limited-edition original tote bag.
Founded in 2020 with the philosophy 'MOVE THE SOUL,' the brand creates products aimed at providing rich experiences for both the body and mind, helping individuals achieve their 'one and only' well-being.
This first-ever in-shop location, 'OAO HAUS ANNEX,' features a 'SATELLITE STRUCTURE' concept, serving as a new touchpoint that embodies the OAO worldview. Unlike its appointment-based flagship store, this location welcomes walk-ins for browsing and purchasing, allowing customers to experience the brand more casually.
The store's interior utilizes mobile fixtures designed to deliver OAO's philosophy to various locations, starting from its flagship store in Daikanyama. Inspired by the concept of 'bunrei' (dividing a spirit) at shrines, these fixtures function as devices to spread the brand's philosophy and presence, creating spaces across different locations for people to encounter the world of OAO.
The store will carry new models such as 'BRAID,' along with popular models like 'SUNLIGHT' and 'SUNLIGHT PRIMA FLAT,' including some items previously exclusive to flagship stores. To celebrate the opening, customers who make a purchase will receive a limited-edition original tote bag.
FAQ
What is the opening date of OAO HAUS ANNEX at CIBONE Omotesando?
OAO HAUS ANNEX opens on June 6, 2026, at CIBONE Omotesando.
Which brand is launching OAO HAUS ANNEX inside CIBONE Omotesando?
The footwear brand OAO is launching OAO HAUS ANNEX inside CIBONE Omotesando.
Where will OAO HAUS ANNEX be located as of June 6, 2026?
OAO HAUS ANNEX will be located inside CIBONE Omotesando as of June 6, 2026.
What unique feature does OAO HAUS ANNEX include in its store design?
OAO HAUS ANNEX includes mobile fixtures as part of its store design.
How does OAO HAUS ANNEX enhance customer experience at CIBONE Omotesando?
OAO HAUS ANNEX offers a permanent touchpoint to experience OAO's brand worldview.