Japan's Largest Electronic Flyer Service "Shufoo!" Joins "PMN," a Purchase Outcome-Linked Platform

WED Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Toshiki Arai; hereinafter "WED") and giftee Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Taiki Shinozuka; hereinafter "giftee") are pleased to announce that "Shufoo!," an electronic flyer service operated by ONE COMPATH Inc. (Headquarters: Shibaur, Minato-ku, Tokyo; President & CEO: Rei Hayakawa; hereinafter "ONE COMPATH"), has joined "Performance Media Network (PMN)," a purchase outcome-linked platform jointly developed by WED and giftee, effective July 1, 2026.

Background

In recent years, with the strengthening of third-party cookie regulations, the importance of first-party data based on actual purchases has rapidly increased. Traditional digital advertising has faced challenges in tracking and measuring the entire process from ad exposure to actual purchasing behavior. To address these challenges, WED and giftee have been developing the purchase outcome-linked platform "PMN," realizing purchase-guaranteed promotions that manage everything up to "effectiveness measurement." The integration with "Shufoo!," an electronic flyer service used by 16 million people monthly, will enable efficient targeting of consumers "just before making a purchase."

About "Shufoo!"

"Shufoo!" is one of Japan's largest electronic flyer services, used by 16 million people monthly (as of June 2026, including access via provided ASP) and participating stores exceeding 120,000 nationwide. Users can freely check flyers from supermarkets, home centers, electronics stores, drugstores, and more across Japan. It is packed with information to make daily shopping convenient and rewarding, including recommended items, limited-time sales, bargain information, coupons and discount days, and recipe searches. It can be used on various devices such as smartphones, PCs, and tablets. TOPPAN Co., Ltd. began operating the service in August 2001, and ONE COMPATH Inc., a company within the TOPPAN Group, has been operating it since April 1, 2019.

Effects of Expanded Partnership

With the addition of "Shufoo!" to PMN, it will be possible to reach consumers who are seriously considering "what to buy today or tomorrow," i.e., the "just before purchase" segment. By delivering must-buy campaigns at the moment of high purchase intent when viewing flyers, manufacturers and retail companies will be able to drive store traffic and generate actual purchases with unprecedented accuracy.

"Performance Media Network (PMN)" Service Overview

"PMN" is a performance media network that utilizes AI receipt analysis technology cultivated with the receipt-scanning app "ONE" to achieve a seamless process from ad delivery to purchase experience management.

When manufacturers implement advertising and sales promotion measures using "PMN," they decide on the target products, reward points, and distribution volume, and then build a campaign landing page on "PMN."

Subsequently, data is collectively linked to the promotional banners of each media partner for cross-media announcements. After users purchase the target product and upload their receipt, AI performs purchase verification, and incentives are awarded.

This allows manufacturers to manage the entire process from ad delivery to purchase experience, enabling effectiveness measurement from trial to repeat purchases.

URL: https://business.perf.media/

Company Overview

Representative: Toshiki Arai, Representative Director

Established: 2016

Location: Shibuya-ku, Tokyo

Business Activities: Provision of data-driven marketing services, primarily focusing on the receipt business

Corporate Vision: "A world where every purchase brings excitement"

URL: https://wed.company