Tokyu Land Corporation Joins 'WE AT' to Build a New Innovation Ecosystem for Well-being Through Public-Private-Academic Collaboration

WE AT (General Incorporated Association), which aims to develop the well-being industry by solving global social challenges, has announced that Tokyu Land Corporation (Headquarters: Shibuya-ku, Tokyo; President: Tatsuaki Tanaka; hereinafter 'Tokyu Land') has joined as a new member.

### Building a Global Startup Ecosystem to Support Entrepreneurs in Achieving Well-being WE AT was established in May 2024 through the collaboration of major Japanese universities, including the University of Tokyo and Kyoto University, large corporations, and venture capital firms. Inspired by the OECD's 'well-being framework,' the organization aims to build a global innovation ecosystem that supports projects by startups, companies, and research institutions contributing to the accumulation of economic, natural, human, and social capital—the foundations of a well-being economy.

With Tokyu Land's participation, WE AT will now collaborate with a total of 3 universities and 13 member companies, including the founders, to build and expand this ecosystem.

Tokyu Land has been actively engaged in environmental initiatives through its business activities as an environmentally advanced company. Furthermore, in the 'Greater Shibuya Area' (a radius of approximately 2.5 km around Shibuya Station), the company has been providing extensive startup support with industrial cultivation as a core axis of urban development. In particular, at 'SAKURA DEEPTECH SHIBUYA,' a facility for industry-academia-government collaboration for global startups within Shibuya Sakura Stage, Tokyu Land is promoting the construction of a startup ecosystem. By participating in 'WE AT,' Tokyu Land will support and collaborate with startups related to well-being and further promote the construction of domestic and international ecosystems.

### Accelerating Startup Support and Connection to the Global Ecosystem through WE AT CHALLENGE WE AT has previously held 'WE AT CHALLENGE,' one of Asia's largest pitch contests in the well-being domain, attracting nearly 600 applications from 40 countries. For selected startups, the organization provides more than just awards; it offers continuous matching with corporations and investors as well as support for commercialization. Furthermore, through collaborations with international tech events such as GITEX AI ASIA and startup ecosystems in Singapore and Europe, WE AT creates opportunities for connection with overseas investors and global companies, providing practical support for the overseas expansion of Japanese startups. Through these efforts, WE AT is building an effective global ecosystem that incorporates capital, knowledge, and markets from both domestic and international sources.

### WE AT Overview - **Name:** WE AT (General Incorporated Association) - **Founders:** The University of Tokyo, Kyoto University, Institute of Science Tokyo, UTokyo IPC, Hakuhodo, Sumitomo Life Insurance, Canon Marketing Japan - **Member Companies:** Kyoto University Innovation Capital, Sumitomo Mitsui Trust Bank, Panasonic Holdings, Nissan Motor, Mitsubishi Electric, Sumitomo Mitsui Banking Corporation, TBS Holdings, ABeam Consulting, Tokyu Land Corporation - **Establishment Date:** May 16, 2024 - **Location:** Bunkyo-ku, Tokyo - **Representatives:** (Co-CEOs) Itaru Yoshizawa, Hiroki Fujimoto / (Vice CEO) Daisuke Kanma - **Business Activities:** Discovery and nurturing of social entrepreneurs, support for startup founding and growth, hosting/co-hosting events, human resource development, research, and policy recommendations, etc. - **Official Website:** https://we-at.tokyo/