Popular Illustrator NAPPY x Watts Second Collaboration: "Adult Fluffy Cute" Cosmetic Items Launch

Watts Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; President and Representative Director: Fumiwo Hiraoka), which operates over 1,900 stores nationwide, including 100-yen shops and general goods stores, is launching its second collaboration item with popular illustrator NAPPY, featuring cosmetic items themed "Adult Fluffy Cute."

The packaging, adorned with NAPPY's charming illustrations, offers a lineup recommended for those who wish to enjoy a girly mood. We deliver cosmetic items such as soft-textured lip products and eye shadows that brighten the eye area, bringing freshness and further enhancing the spring-like feel of the new season.

◆ Collaboration Overview The second collaboration between popular illustrator NAPPY and Watts introduces new "Adult Fluffy Cute" cosmetic items.

The lineup includes 17 types of items, such as lip products perfect for the new season and convenient bangs powder. The packaging, based on a gentle pink that was popular in the previous collaboration, evokes a spring feeling and brings a bright mood just by holding it.

◆ Product Overview (Total 17 types)

* Sparkling Eye Shadow (4 types)

* Smooth Bangs Powder * Plump Lip Balm

* Pure Cheek * Liquid Shading (2 types)

* Fluffy Lip (3 types)

* Nuance Eye Liner (2 types) * Airy Eyebrow Color (2 types)

〈Notes〉 * This is a limited quantity product and will be discontinued once sold out. * Not available in some stores (sold at 389 stores nationwide). * Sales may be temporarily suspended depending on store conditions. * Images are for illustration purposes only.

◆ About Illustrator NAPPY Creates tie-ups with various companies through "girly and ennui" illustrations that "capture the feeling of 'kyun.'" She is supported by many women through a wide range of activities, including KOSE Cosmeport's "Gomen ne Suhata" (Sorry, Bare Skin) packaging, public advertisements, department store collaborations, and popular magazine fortune-telling series.

URL: https://www.instagram.com/nappyyu

◆ About Watts Co., Ltd. Watts Co., Ltd., headquartered in Chuo-ku, Osaka City, Osaka Prefecture, is a company that operates nationwide with 100-yen shops "Watts," "meets.," "Silk," and "Flets," fashion accessory stores "BuonaVita" and "Tokino:ne," and discount stores "Real." Their corporate slogan is "Always smiles, Watts."

◆ Company Profile Company Name: Watts Co., Ltd. President and Representative Director: Fumiwo Hiraoka Address: Sumitomo Seimei OBP Plaza Building 5F, 1-4-70, Shiromi, Chuo-ku, Osaka City, 540-0001 Established: February 22, 1995 Capital: 440.29 million yen URL: https://www.watts-jp.com/ Business Description: Wholesale and retail of daily necessities and general goods (primarily operating 100-yen shops) Contact: https://www.watts-jp.com/media-contact/

◆ Related Links Watts Homepage https://www.watts-jp.com/ Watts Online Shop https://watts-online.jp/ Watts Bulk Purchase Site https://watts-online-biz.jp/ Official Instagram (Watts Official) https://www.instagram.com/watts_100/ Official Instagram (Online Shop) https://www.instagram.com/watts_onlineshop/ Official X (formerly Twitter) https://x.com/watts_100 Official TikTok https://www.tiktok.com/@watts_100 Official YouTube Channel https://www.youtube.com/@WattsTube Watts Column https://www.watts-jp.com/column/