Waterfront's Highest Standard Parasol 'COKAGE+' Introduces New Products!

Waterfront Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Satoshi Yoshino) launched new products for COKAGE+ on April 3, 2026. Since its launch in 2022, it has developed high-performance parasols using Toray's "Summer Shield II," the highest standard fabric. Pursuing functionality and design, they have garnered significant attention, selling out immediately upon restock. This time, COKAGE+'s first kids' line and the first long umbrellas for the unisex "COKAGE+ ACTIVE" will be added to the lineup. The kids' line was born from the desire that children, who spend a lot of time outdoors, should use a genuine parasol. The "COKAGE+ ACTIVE" long umbrella, with its excellent heat shielding and wind resistance, along with a carefully designed handle that reduces stress when using a long umbrella, complements an active lifestyle. We will introduce the appeal of each, along with updates to existing models and new colors. ## What is COKAGE+ COKAGE+ is a domestic top-tier parasol series pursuing functionality and design. Using fabric adopting Toray's "Summer Shield II," it achieves 100% light-blocking and UV-cut rates, as well as excellent heat shielding that creates a temperature difference of up to approximately 40°C. It provides comfort like being in the shade of a tree. Aiming to be an item that people naturally want to carry every day, from first-time parasol users to those considering a replacement, we have thoroughly focused on both function and design. Cumulative domestic sales have surpassed 134,000 units (as of December 2025), garnering significant attention with immediate sell-outs upon restock. COKAGE+ Brand Page: https://cokageplus.com/ *1 Light-blocking rate and UV-cut rate are based on a portion of the fabric and do not guarantee the performance of the entire product. Test methods: JIS L 1925 (UV shielding rate) JIS L 1055 Method A (Light-blocking rate) *2 For heat shielding properties, a third-party inspection agency irradiated with an artificial solar illuminator for 30 minutes and photographed a mannequin head placed under the umbrella using a thermal camera. The values represent the temperature difference between with and without the parasol. ### ● First Kids' Line Appears! A first-ever kids' line has been newly added to the COKAGE+ series. While using top-tier fabric, it adopts a gentle design that considers ease of use for children. This item was born from the desire that children, who spend a lot of time outdoors, should use a genuine parasol. Due to recent heatwaves, regions recommending parasol use during commutes are increasing. We want children, who are closer to the ground and feel the heat more easily, to incorporate parasols. **・Size and Design for Parent-Child Sharing** Adopts a 50cm rib length that is easy for both children and adults to use. With a simple design, adults can use it without feeling out of place, making it possible to share with parents and children. **・Easy-to-hold, non-slip handle** The wooden handle, made of high-quality maple, has been cut to be easy for children's small hands to grip and finished with a rounded form. **・Opening and closing parts that children can handle smoothly** No button operation is required; it can be easily opened and closed just by raising or lowering the parts. It is designed so that children can handle it smoothly on their own. Product Name: [Kids' Long Umbrella] COKAGE+ Wooden Handle 50cm Price: ¥7,590 (tax included) Rib length: 50cm Release Period: March 2026 Sales Locations: Waterfront JIYUGAOKA/TOKYO, Waterfront Official Online Store Product URL: https://waterfront-umbrella.com/products/cokage_s150-1305 ### ● Update to Existing Models' Usability and Colors The 2026 models have undergone partial specification reviews of existing models to improve usability. They adopt an umbrella bag that is easy to put in and take out, and a 'tamadome' (bead stopper) specification that prevents the fabric from spreading out even without being secured by a band. Furthermore, while maintaining the previous high heat shielding and UV cut performance, new colors exclusive to our e-commerce site and directly managed stores have been added, catering to a wider range of styles. You can choose from a wide selection, including folding types and automatic opening/closing types, with new colors. **・Updates Focusing on Usability** A larger umbrella bag and new fasteners have been adopted. In addition, high-quality maple is used for the handle, enhancing usability and texture. **・A Wide Range of Colors to Match Your Style** In addition to popular colors, new limited colors have been added. The two-stage automatic folding umbrellas feature gold parts and brightly colored handles, offering designs that can be widely used from ladies' to unisex. ## About COKAGE+ ACTIVE Among the COKAGE+ series is "COKAGE+ ACTIVE," a series designed for active use. It was developed pursuing ease of use in various environments, such as strong sea breezes on the coast and city winds around buildings. While maintaining the highest-tier functions of UV cut, light blocking, and heat shielding by Toray's "Summer Shield II," it achieves a lighter and easier-to-handle design. Features include a thin and clean impression fabric, specifications focused on ease of use according to the scene, and a unisex design that can be used regardless of gender. ### ● A Long Umbrella with a New Handle Concept Appears, Changing Usability! The first long umbrella for COKAGE+ ACTIVE has appeared. In addition to heat shielding and wind resistance, a carefully designed handle reduces stress during use, creating specifications that can be comfortably used in various situations. With consideration for ease of holding and handling, it is a piece that accompanies an active lifestyle. **・A New L-Shaped Handle That's Easy to Place** Adopts a novel L-shaped handle. It is designed to be easy to lean against a wall and to hang on the rounded back of a chair without falling off. Furthermore, the easy-to-grip handle is designed for comfortable holding. **・Wind-resistant design that won't yield to strong winds** Adopts a bone structure that is resistant to breakage even in strong winds and a thicker, stable shaft. It can be used with peace of mind in windy environments such as sea breezes on the coast or winds around buildings. **・Size and Design for Unisex Use** A reassuring 60cm rib length size provides ample body coverage. With a simple design, it is a piece that is easy to use regardless of gender. Product Name: COKAGE+ Wind Resistant 60cm Price: ¥9,350 (tax included) Rib length: 60cm Release Date/Time: April 3, 2026, 17:00 Sales Locations: Waterfront JIYUGAOKA/TOKYO, Waterfront Official Online Store Product URL: https://waterfront-umbrella.com/products/cokage_s160-1315 ### ● New Colors for Existing COKAGE+ ACTIVE Models Also Appear Focusing on colors that are easy to use for unisex, the color lineup has been updated with attention to fine details. New colors include Shade Beige, limited edition Ice Grey, and Spliced Pearl White. For Spliced Pearl White, the accent blue has been changed to the new color Ice Grey, resulting in a more refined impression. Ice Grey is a limited edition color. ## About Umbrella Brand Waterfront Founded in 1986, the umbrella brand Waterfront has sold over 200 million units cumulatively and is loved by people of all ages and genders across various lifestyles. To this day, it has consistently pursued unique high functions and met diverse customer needs with affordable prices. Among its products, the ultra-thin umbrella "Pokeflat," specializing in portability, is a flagship product with over 24 million cumulative units sold. In 2022, it launched the top-tier parasol "COKAGE+," and in 2023, it announced the women's brand "umbulatio," combining functionality and design. In 2025, the company name was changed to Waterfront Co., Ltd., and it became a group company of TSI Holdings, aiming to further enhance Waterfront's brand value. *Waterfront / Pokeflat is a registered trademark of Waterfront Co., Ltd. **【Official SNS】** Waterfront X: https://twitter.com/waterfrontstaff Waterfront Instagram: https://www.instagram.com/waterfront_official/ Waterfront LINE: https://lin.ee/PjEzpatK Waterfront TikTok: https://www.tiktok.com/@waterfront_official **【Company Profile】** Company Name: Waterfront Co., Ltd. (A group company of TSI Holdings Co., Ltd.) Representative Director: Satoshi Yoshino Address: 6F, Tokyu Fudosan Ebisu Building, 1-18-18 Ebisu, Shibuya-ku, Tokyo, 150-0013 Capital: 10 million yen Business Activities: Planning, manufacturing, and wholesale of umbrellas Direct Stores: Waterfront JIYUGAOKA / TOKYO ### Waterfront JIYUGAOKA / TOKYO 1-9-1 Jiyugaoka, Meguro-ku, Tokyo, 152-0035 This is an umbrella entertainment building opened with the aim of becoming a new landmark in Jiyugaoka, Tokyo. The store, filled with umbrellas from the 1st to the 4th floor, boasts approximately 500 types and 10,000 umbrellas lined up. It is a place where you can fully enjoy the unique worldview created by a wide variety of umbrellas.