[Collaboration between Waseda Students and Yomiuri Shimbun] Ads Created by Waseda University Advertising Club Displayed at Waseda and Takadanobaba Stations for a Limited Time!
Volunteer members of the Waseda University Advertising Club collaborated with Yomiuri Shimbun to create and display station ads at Waseda and Takadanobaba stations, aiming to redefine the value of newspapers for the youth.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 04:00
- 🔍 Collected: April 1, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 07:05 (467h 28m after Collected)
Volunteer members of the Waseda University Advertising Club, one of the three major circles at Waseda University, have carried out an advertising production project with Yomiuri Shimbun as their client.
Two types of graphic advertisements were displayed at Waseda Station and Takadanobaba Station starting March 23, 2026. Set against the backdrop of anxiety among job-hunting students and general youth skepticism towards media, this station ad project aims to re-examine the "value of newspapers" from a student's perspective and create an opportunity for young people to pick up a newspaper. The ads were displayed for a limited time until March 31.
Ads Created by Students Arise in the Public Space of Train Stations | Waseda University Advertising Club × Yomiuri Shimbun
This initiative is an ad production project led by volunteer members of the Waseda University Advertising Club in collaboration with Yomiuri Shimbun. The target audience is the younger demographic, primarily university students. In an era where SNS and digital media have become the mainstream for obtaining information, the value that the "newspaper" medium holds is changing. The project attempted to redefine this value from the perspective of the same generation, and the advertising expression was designed with the ultimate goal of creating a trigger for young people to actually pick up a newspaper.
The completed graphic ads come in two variations. Each poses questions about the reliability of newspapers, their value as a record, and their responsibility to deliver information to society from different angles. Waseda Station and Takadanobaba Station, which are on the commuting routes of Waseda students, were chosen as the display locations.
A "One-Month Newspaper Experience" Preceding Ad Production
As a preparatory step before starting the ad production, a process was established where all members actually picked up and read newspapers for a certain period. Including members who had not routinely read newspapers before, they spent about a month reading the paper every day, engaging with societal events, page layouts, and the methods of conveying information.
After sharing among members the realizations, senses of incongruity, and changes in impression toward newspapers gained throughout that period, they embarked on the ad production for the first time. Putting expression first...
Two types of graphic advertisements were displayed at Waseda Station and Takadanobaba Station starting March 23, 2026. Set against the backdrop of anxiety among job-hunting students and general youth skepticism towards media, this station ad project aims to re-examine the "value of newspapers" from a student's perspective and create an opportunity for young people to pick up a newspaper. The ads were displayed for a limited time until March 31.
Ads Created by Students Arise in the Public Space of Train Stations | Waseda University Advertising Club × Yomiuri Shimbun
This initiative is an ad production project led by volunteer members of the Waseda University Advertising Club in collaboration with Yomiuri Shimbun. The target audience is the younger demographic, primarily university students. In an era where SNS and digital media have become the mainstream for obtaining information, the value that the "newspaper" medium holds is changing. The project attempted to redefine this value from the perspective of the same generation, and the advertising expression was designed with the ultimate goal of creating a trigger for young people to actually pick up a newspaper.
The completed graphic ads come in two variations. Each poses questions about the reliability of newspapers, their value as a record, and their responsibility to deliver information to society from different angles. Waseda Station and Takadanobaba Station, which are on the commuting routes of Waseda students, were chosen as the display locations.
A "One-Month Newspaper Experience" Preceding Ad Production
As a preparatory step before starting the ad production, a process was established where all members actually picked up and read newspapers for a certain period. Including members who had not routinely read newspapers before, they spent about a month reading the paper every day, engaging with societal events, page layouts, and the methods of conveying information.
After sharing among members the realizations, senses of incongruity, and changes in impression toward newspapers gained throughout that period, they embarked on the ad production for the first time. Putting expression first...