Seikei University Startup WASABI's Walking Trash Can Ad 'BinGo' Featured on Nippon TV's 'Oha!4 NEWS LIVE'

WASABI inc. (Headquarters: Shibuya, Tokyo; CEO: Junsei Kido), a startup originating from Seikei University, is pleased to announce that its next-generation advertising trash can service, 'BinGo,' will be featured in a special segment of Nippon TV's 'Oha!4 NEWS LIVE' on Friday, June 5, 2026. The segment is part of the 'Good For the Planet' campaign focused on environmental initiatives.

### Broadcast Overview - **Program:** Nippon TV 'Oha!4 NEWS LIVE' - **Date/Time:** Friday, June 5, 2026, 4:30 AM – 5:50 AM (Featured in a special segment) - **Content:** Experiential report on 'BinGo' by news caster Sakura Tasaki, and footage of activities at the 'Shibuya/Kagoshima Ohara Matsuri.'

### Highlights of the Feature 1. **Real Experience by Caster Sakura Tasaki** Caster Sakura Tasaki will hit the streets of Shibuya wearing the 'BinGo' advertising trash can. Alongside WASABI CEO Junsei Kido, she will experience collecting trash from pedestrians. The report illustrates how the unconventional idea of 'the trash can going to the people' transforms urban beautification awareness and human behavior.

2. **Reliving the Enthusiasm of the Shibuya/Kagoshima Ohara Matsuri** The program will also showcase cleaning and advertising activities from the 29th Shibuya/Kagoshima Ohara Matsuri held on May 17, 2026. Viewers can see how BinGo contributed to litter prevention and event cleanup at a large-scale regional festival.

### Media Value and Achievements of 'BinGo' - **Advertising that Earns Gratitude:** A rare positive offline advertising model where pedestrians directly thank the advertisers for collecting trash. - **Global Recognition:** The service has garnered international attention, including a feature in The Wall Street Journal (February 2, 2026 issue). - **Proven Track Record:** Since its launch, it has secured advertising contracts with over 15 companies and has been highly evaluated as sustainable clean infrastructure, including a nomination for SHIBUYA GOOD ACTION.

### About WASABI inc. WASABI is a Seikei University startup with the mission to build businesses using the unique energy and creativity of youth to solve social problems that adults cannot fully address. It currently operates next-generation infrastructure businesses integrating offline advertising with urban beautification, primarily in busy districts like Shibuya and Harajuku.