[May 17] Deploying 10 Mobile Trash Bin Ads "BinGo" at "Shibuya Kagoshima Ohara Festival" with Sponsorship from Tokyu Land Corporation

WASABI inc., a startup originating from Seikei University (Headquarters: Shibuya-ku, Tokyo; CEO: Junsei Kido), operates "BinGo," Japan's most appreciated next-generation advertising service. With sponsorship from Tokyu Land Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tatsumaki Tanaka), we will contribute to creating a more comfortable environment for visitors at the "Shibuya Kagoshima Ohara Festival" held on May 17, through cleaning activities and etiquette awareness within the venue.

Background of Sponsorship: Making traditional festival scenes more beautiful through new ideas and co-creation

Street trash issues at large-scale events are unavoidable challenges for regional landscape maintenance and sustainable event operation. WASABI inc. has been deploying "BinGo" in bustling areas like Shibuya and Harajuku with the counter-intuitive idea that "trash bins come to people," garnering significant response with over 7 million cumulative SNS views.

This time, with the support and sponsorship of Tokyu Land Corporation, which has led urban development in Shibuya for many years, we will carry out etiquette awareness and cleaning activities at the "Shibuya Kagoshima Ohara Festival." By fusing traditional local events with the latest urban beautification solutions, we will jointly promote activities toward the realization of a "clean festival" where all visitors can spend time more comfortably.

Implementation Outline Date: Sunday, May 17, 2026 BinGo Operating Hours: 12:00 - 16:00 (Festival concludes at 17:00) Location: In front of Shibuya 109, BinGo Operations Headquarters Content: Circulation of mobile trash bin ad "BinGo," cleaning within the venue, and etiquette awareness to prevent littering Structure: 10 BinGo units operating, approx. 10 staff members Sponsorship: Tokyu Land Corporation

About WASABI inc. A startup from Seikei University. We address social issues that adults cannot fully resolve with the mobility and creativity unique to young people. Company Overview Company Name: WASABI inc. Location: 1-10-8 Dogenzaka, Shibuya-ku, Tokyo Established: January 2025 Representative: CEO Junsei Kido Business Description: Offline advertising business URL: https://wasabi-jp.biz/