Promotion of DX in the Entire Reuse Industry and Overseas Sales: WASABI Co., Ltd. Awarded Grand Prize in the Support Company Category at the Japan Omnichannel Association's "DX Innovation Award 2025"

WASABI Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director: Hiroshi Okubo; hereinafter "WASABI") was awarded the Grand Prize in the support company category at the "DX Innovation Award 2025" hosted by the Japan Omnichannel Association.

What is the DX Innovation Award?

This award is a system organized by the Japan Omnichannel Association to commend companies aiming for "business co-creation" through DX. It is composed of three categories: business company, support company, and venture, with three awards given in each: Grand Prize, Excellence Award, and Special Jury Award. This year, for the first time, an AI Award was newly established.

*Quote: Japan Omnichannel Association "What is the DX Innovation Award?" https://omniassociation.com/open/dxinnovation

Challenges in the Reuse Market and WASABI's Initiatives

Currently, against the backdrop of a declining birthrate and aging population, "hidden assets" (※1) that are usable but lie dormant in homes are increasing year by year, estimated to reach approximately 66 trillion yen.

In contrast, transactions by reuse item buyers and sellers amount to only approximately 3 trillion yen annually (※2).

Bringing these "hidden assets" to consumers is an important issue in realizing a circular society.

※1: Mercari 2023 Japan's "Hidden Assets" Survey ※2: Reuse Keizai Shimbun Estimation of Reuse Industry Market Size

WASABI is promoting the following initiatives to solve these challenges.

### System Development "WASABI SWITCH" to Accelerate Cross-Border Sales

Japanese reuse items are highly valued overseas, but expanding overseas involves multiple barriers such as language, logistics, and customer support.