LOGOS Debuts First Children's Book Character in Educational App 'Waocci! Land' — Sparking Kids' Curiosity About 'Fire' as a Gateway to Camping

Wao Corporation, publisher of the educational app series "Waocci!", has launched a new stage in "Waocci! Land" — its corporate-participation educational app — featuring content provided by LOGOS, the outdoor brand of Logos Corporation. The new stage is an addition to the popular in-app game "Spot the Difference."

The newly added character is "Hi-kun" (Mr. Fire), who appears in "LOGOS no Ehon," LOGOS's first-ever picture book series for children.

Normally only encountered at LOGOS retail stores, this special character has been brought into one of the app's most popular games. Through this unique in-app experience, LOGOS aims to create a new digital brand touchpoint and expand awareness among families nationwide.

◆ About "Spot the Difference"

In this update, Hi-kun appears as a new stage in "Spot the Difference," one of LOGOS's highest-played games within the app. Players carefully compare two nearly identical images and find 3 randomly selected differences out of 10 possible points, developing children's concentration and observation skills.

Unlike standard banner ads or passive video viewing, this format requires players to actively scan every corner of the screen for extended periods — a form of "active attention" that directly fosters deep character recognition and brand affinity.

The experience in "Waocci! Land" is designed to inspire real-world action — such as visiting a LOGOS store to "meet Hi-kun in person" — creating a seamless brand experience that bridges digital and physical worlds.

◆ About LOGOS

LOGOS is a comprehensive outdoor brand offering camping, BBQ, and outdoor apparel for families to enjoy together. Built on the philosophy of "5 meters from the shore or..."