Available Only Here and Now!? Kanto's First Pop-Up! Cheesecake Brand 'Cheezu Jipangu' Launches at Tobu Department Store Ikebukuro Main Store's Hanasun Terrace on June 18 — A Must-Visit for Cheese Lovers, This Is the Ultimate 'Cheese Swamp'

Wakao Confectionery Co., Ltd. is launching its new cheese-focused dessert brand 'Cheezu Jipangu' in a limited-time pop-up event at Hanasun Terrace, B1F, No. 3, Tobu Department Store Ikebukuro Main Store, from Thursday, June 18, 2026, to Wednesday, June 24, 2026 — marking its debut in the Kanto region.

Event Overview

- Location: Hanasun Terrace, B1F No. 3, Tobu Department Store Ikebukuro Main Store - Period: June 18 (Thu) – June 24 (Wed), 2026 - Business Hours: 10:00 – 20:00 (subject to store hours)

Brand Concept: 'Wakon Yosai' Cheesecakes Born from the Land of Gold

'Cheezu Jipangu' is a cheese confectionery brand inspired by the legendary 'Land of Gold, Zipangu' described in Eastern travelogues. Rooted in the aesthetic sensibilities of the Muromachi period, it blends the tradition of Japanese warlords raising cattle with the discovery of cheese from across the sea. The brand harmonizes the delicate flavors of domestic Japanese cheese with the rich aromas of imported varieties, refined through the spirit of 'Wakon Yosai' (Japanese spirit, Western techniques).

Presenting a golden, radiant world, 'Cheezu Jipangu' aims to deliver a new dessert brand from Japan to the world.

Product Lineup

- Cheesecake Tart [Kouka] - Price: ¥1,782 (tax included / per piece) - Features: Made with cottage cheese and mascarpone, offering a moist, smooth texture and rich, creamy flavor. Its refreshing taste makes it perfect for personal enjoyment or as a gift.

- Cheesecake [Zuiun] - Price: ¥2,754 (tax included / per piece) - Features: A rich, melt-in-the-mouth cheesecake made with five types of cheese, enhanced with the delicate sweetness of honey.

- Cheese Macaron [Houou] - Price: ¥1,836 (tax included / 5 pieces) - Features: Crafted with cream cheese from domestic milk, this macaron strikes a perfect balance between richness and subtle sweetness. The smooth cheese filling and almond-scented shell create a luxurious texture, ideal for treats or gifting.

- Suprestique [Kinkan] - Price: ¥778 (8 pieces) / ¥1,836 (20 pieces) (tax included) - Features: A sophisticated, lightly sweet shortbread for adults, highlighting the umami of cheese with a subtle hint of liquor. Its crisp, light texture makes it suitable not only as a snack but also as a savory pairing.

Company Information

- Company: Wakao Confectionery Co., Ltd. - Representative: Tatsuya Wakao, President & CEO - Address: 1-7 Ajisai-gaoka, Minokamo City, Gifu Prefecture 505-0029 - TEL: 0570-080-073 (inquiries), 0574-25-3239 (main line)

Founded in 1935, Wakao Confectionery has been dedicated to confectionery craftsmanship in Minokamo City, Gifu Prefecture, under the philosophy of 'Wawu Sōzō' (harmonious creation). Committed to consistent quality control from ingredient selection to production, the company delivers sweets that bring 'comfort and kindness' to customers nationwide. In October 2020, it launched an online store, expanding its sales channels and creating new value.