Wagokoro's Hair Stick Brand 'Kanzashiya wargo' Launches Special 'Tree-Climbing Fox' Kanzashi Inspired by Kyoto's Cityscape

Wagokoro Co., Ltd. (Shibuya-ku, Tokyo; President: Tomohiro Mori; TSE Growth: 9271), which operates specialized stores for hair sticks (kanzashi), wagasa (Japanese umbrellas), chopsticks, and sauna/spa goods under the vision of 'Bringing Japanese Culture to the World,' will begin selling new Kyoto-exclusive colors of the 'Tree-Climbing Fox Single Hair Stick' at select 'Kanzashiya wargo' stores in Kyoto starting Friday, April 24th.

The 'Tree-Climbing Fox Single Hair Stick,' which combines a fox reminiscent of Kyoto's symbol Fushimi Inari with the traditional 'Agemaki' knot (meant to ward off evil), now features long-awaited colors exclusive to Kyoto stores.

This exquisite piece reflects Japanese emotions and wishes, featuring a fox looking upward to signify things moving in a positive direction, accompanied by an auspicious decorative knot.

In a first-ever attempt, different limited colors have been adopted for each store within Kyoto city.

Three colors are available: 'Kogane' (Gold), imagining the glamorous Nishiki Market; 'Wakamurasaki' (Light Purple), imagining the retro-modern Shinkyogoku; and 'Karacha' (Brown), reflecting the calm atmosphere of Ninenzaka.

These foxes, showing different expressions at each store, are perfect as memories of your Kyoto tour. Please find your own special color along with the cityscape of the ancient capital.

[Product Overview] Product: Kyoto-Exclusive Tree-Climbing Fox Single Hair Stick (Kogane, Wakamurasaki, Karacha) Selling Price: 8,360 yen (tax included) Size (Approx.): Total length: 14.7cm, Motif: 3.0cm, Drop: 8.6cm Materials: Wood, Brass (Wakamurasaki: Nickel plated), Natural stone, Cotton

[About Kanzashiya wargo] Japan's leading specialty store for handmade kanzashi, handling hair sticks that fuse traditional Japanese crafts with modern design. By performing all processes—planning, design, production, store creation, and sales—in-house as a 'manufacturer-direct retailer,' they practice proud craftsmanship.

[About Wagokoro Co., Ltd.] Wagokoro proposes lifestyles incorporating Japanese culture to create opportunities for people in Japan and abroad to experience Japan. They work to solve issues in inheriting traditional culture and techniques through their original brands like 'Hokusai Graphic,' 'Kanzashiya wargo,' 'Hashiya Mansaku,' 'Kasu Koubou,' and 'musumusu,' spanning accessories, yukata, and sauna/spa goods. They also operate the EC site 'The Ichi,' conduct OEM business, and include subsidiary lodging businesses, aiming to share Japanese-nurtured things and experiences with the world.