Wacoal's 'YOJOY' Launches New Series 'Utsuroi mo Taoyaka ni' for Menstrual Cycle Fluctuations
Wacoal will release a new series, 'Utsuroi mo Taoyaka ni,' under its femcare brand 'YOJOY' on May 28, 2026. Targeting women in their late 30s to early 40s, the series offers non-wire bras and shorts designed to reduce discomfort. Featuring four colors inspired by nature, the collection aims to support women's self-care by providing comfortable, elegant innerwear that helps them feel positive during busy, changing times.
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- 📰 Published: May 29, 2026 at 11:00
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Wacoal Corp. (Headquarters: Kyoto, Japan; President and Representative Director: Keisuke Kawanishi) has announced a new series of innerwear, 'Utsuroi mo Taoyaka ni,' from its femcare brand 'YOJOY,' designed to support women through the fluctuations of their menstrual cycles. The series will be available starting May 28, 2026, at retail stores nationwide and through e-commerce sites, including the Wacoal Web Store.
The concept of this series is 'Graceful in transition. Being your authentic self, beautifully mature.' It is primarily targeted at women in their late 30s to early 40s who are balancing work and parenting. Understanding their desire to avoid unnecessary strain while maintaining a positive, 'maturely beautiful' state of mind and body amidst hormonal changes, the series was developed to transform innerwear from a 'necessity' into something that lightens the spirit. It focuses on reducing constriction and discomfort, allowing women to enjoy wearing their undergarments.
The non-wire bra, made from moisture-wicking cotton-blend fabric, offers a gentle fit. The under-bust area uses a folded fabric design instead of elastic to provide stability. Elegant curved cut lines enhance the décolleté for a healthy look, while free-cutting lace smooths the back for a refined silhouette.
The series comes in four colors inspired by natural scenes: 'Akane' (Madder Red), 'Horizon Blue,' 'Forest Green,' and 'Apricot.' These colors were chosen to help align the body and mind during fluctuating periods.
'YOJOY' already offers series such as 'Comfort during Menstruation,' 'Relaxed Comfort,' and 'Mood-Boosting Comfort.' With the addition of 'Utsuroi mo Taoyaka ni,' the brand further expands its lineup to support various phases of the menstrual cycle, continuing to gently accompany adult women as they navigate their daily lives with grace.
The concept of this series is 'Graceful in transition. Being your authentic self, beautifully mature.' It is primarily targeted at women in their late 30s to early 40s who are balancing work and parenting. Understanding their desire to avoid unnecessary strain while maintaining a positive, 'maturely beautiful' state of mind and body amidst hormonal changes, the series was developed to transform innerwear from a 'necessity' into something that lightens the spirit. It focuses on reducing constriction and discomfort, allowing women to enjoy wearing their undergarments.
The non-wire bra, made from moisture-wicking cotton-blend fabric, offers a gentle fit. The under-bust area uses a folded fabric design instead of elastic to provide stability. Elegant curved cut lines enhance the décolleté for a healthy look, while free-cutting lace smooths the back for a refined silhouette.
The series comes in four colors inspired by natural scenes: 'Akane' (Madder Red), 'Horizon Blue,' 'Forest Green,' and 'Apricot.' These colors were chosen to help align the body and mind during fluctuating periods.
'YOJOY' already offers series such as 'Comfort during Menstruation,' 'Relaxed Comfort,' and 'Mood-Boosting Comfort.' With the addition of 'Utsuroi mo Taoyaka ni,' the brand further expands its lineup to support various phases of the menstrual cycle, continuing to gently accompany adult women as they navigate their daily lives with grace.
FAQ
What is Wacoal's femcare brand 'YOJOY'?
Launched in October 2023, it is a self-care brand based on the concept of 'Yojo' (nurturing health), designed to support women through the fluctuations of their menstrual cycles.