### New Release: Wacoal Maternity [Pregnancy/Postpartum Bra] - Model MBY262, Color GR

Wacoal Corp. (HQ: Kyoto, Japan; President: Keisuke Kawanishi) is set to launch a new line of maternity innerwear in collaboration with 'AMPHI,' a brand focused on enjoying fashion through innerwear. Starting Thursday, April 23, 2026, the collection will be available at participating stores nationwide and online platforms, including the Wacoal Web Store.

#### Background: Bridging the Gap Between Comfort and Style A woman's body undergoes significant changes during and after pregnancy. According to a survey conducted by Wacoal, a staggering 98% of respondents answered that they 'want to enjoy fashion during and after pregnancy.' However, when choosing a maternity bra, 'comfort/ease of wear' was the most prioritized factor (75.2%), indicating a strong demand for gentle comfort during this delicate period.

In response, Wacoal Maternity and AMPHI have joined forces to achieve both aesthetic appeal and physical comfort. This collaboration merges Wacoal Maternity's long-standing technology for supporting physical changes during and after pregnancy with AMPHI's design philosophy that captures current fashion trends.

#### Product Lineup The lineup features the [Pregnancy/Postpartum Bra] and [Night Up Bra Dressy -Pregnancy/Postpartum-], incorporating the intricate lace designs of AMPHI's popular 'Hold Day Bra' and 'Night Up Bra Lacy' series. Matching panties are also available for both styles, allowing women to enjoy a coordinated, stylish look even during the maternity period.

#### Survey Results Wacoal surveyed 99 women (from the 3rd month of pregnancy to 2 years postpartum) via Wacoal Members between January 10 and January 31, 2026. - **Desire for Fashion:** 98% of women felt they wanted to enjoy fashion despite body changes. - **Priorities in Selection:** 'Ease of wear' (75.2%) was the top priority, followed by 'Softness of fabric' (43.6%), 'Support feeling' (43.6%), and 'Ease of breastfeeding' (43.6%). - **Dissatisfactions:** The top complaints regarding existing maternity bras were 'Poor design/color' (15.2%) and 'Tightness/constriction' (15.2%), followed by 'High price' (14.6%).

#### Product Details: [Pregnancy/Postpartum Bra] - **Model:** MBY262 - **Suggested Retail Price:** From 7,480 yen (tax included) - **Sizes:** (D) 65/70/75, (E-H) 65/70/75/80, (I) 70/75/80 - **Color:** CR (Cream), etc.

FACT BOX

  • Source: PR TIMES
  • Category: New Product