Regarding the Acquisition of "Glamorise Foundations, Inc." through a US Subsidiary
Wacoal Holdings Corporation has decided to acquire all issued shares of Glamorise Foundations, Inc., a US-based company specializing in plus-size women's innerwear and e-commerce, via its US subsidiary Wacoal International Corp. This strategic move aims to enhance Wacoal's product development in the plus-size segment, strengthen its D2C and e-commerce operations in the US, and leverage Glamorise's expertise to drive growth and profitability.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:30
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 22:01 (383h 5m after Collected)
Wacoal Holdings Corporation (Headquarters: Kyoto, hereinafter referred to as "the Company") resolved today at its Board of Directors meeting to enter into a stock transfer agreement to acquire all issued shares of Glamorise Foundations, Inc. (Headquarters: New York, hereinafter referred to as "Glamorise"), which plans, develops, and sells women's innerwear primarily through e-commerce, via its subsidiary Wacoal Direct Corp., which is a consolidated subsidiary of Wacoal International Corp. (Headquarters: New Jersey, hereinafter referred to as "WIC") in the United States.
Through this stock acquisition, the Company will focus on strengthening its product development capabilities in the plus-size segment of women's innerwear, its robust D2C (Direct to Consumer*) and e-commerce operational capabilities, and establishing a highly profitable business foundation for its overseas business expansion in the United States. By leveraging Glamorise's expertise in product development, knowledge in digital marketing, and its own e-commerce operational know-how across the entire group, the Company aims to accelerate customer base expansion and brand awareness enhancement, thereby further improving growth and profitability.
*A business that directly connects with customers through its own e-commerce sites or directly managed stores to sell products, disseminate information, and acquire customer data, without going through intermediaries such as wholesalers or retailers.
About Glamorise Foundations, Inc.
Since its founding (established in 1921, incorporated in 1955), Glamorise has pursued manufacturing that prioritizes "curvaceous women" and has been an early adopter of the philosophy of size inclusivity (catering to diverse sizes). The company excels in developing products that fit a variety of body types, with all bras designed in its New York City studio by an experienced design team. During the development process, quality is refined through repeated fittings with women of various bust sizes.
Furthermore, the company has earned high praise for its products utilizing patented technologies, such as the MagicLift® wireless bra and WonderWire® bra, offering items that combine high support and comfort, including sports bras and bralettes (a type of non-wired bra). This product range, primarily focusing on larger sizes, has garnered significant support as a brand that supports women's daily lives.
*For convenience, the exchange rate used for conversion to Japanese Yen is 1 US dollar = 158.00 yen.
■ Management Comments
Masaaki Yajima, Representative Director and President, Wacoal Holdings Corporation
We are delighted to welcome Glamorise, a brand specializing in plus-size apparel, into our group. In recent years, the innerwear market has seen a steady increase in demand for plus-size products, coinciding with growing body diversity. Glamorise has built a strong reputation in this segment over many years. Furthermore, with over 90% of sales generated online, this acquisition is expected to significantly contribute to diversifying WIC's sales channels. By merging Glamorise's expertise and achievements with our group's cultivated technological capabilities and brand power, we will deliver greater comfort and confidence to more women.
Mitchell Kauffman, President, Wacoal International Corp.
We are proud and very pleased to welcome Glamorise into our group. Like our group, Glamorise is committed to designing and manufacturing products that offer exceptional quality and superior fit, enabling women to feel confident and beautiful. This acquisition will allow our group to strengthen its position in the e-commerce domain, enhance growth and profitability, and enable us to contribute to more people than ever before.
Jon Pundyk, CEO, Glamorise Foundations, Inc.
I am proud that Glamorise is embarking on a new chapter as part of the Wacoal Group. For 105 years since our founding, we have continuously pursued innovation in size inclusivity. This partnership unites our history of size-inclusive endeavors with Wacoal's globally recognized technological prowess and their commitment to meeting the diverse needs of all women. We look forward to continuing to work together to improve people's daily lives in small yet meaningful ways.
Please refer to our timely disclosure documents for details on this matter.
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Main brands developed by Wacoal International Corp.