"Mamare" is a community for mom entrepreneurs, part of the social business community "Waccel."

What was the main goal of the branding workshop?

The workshop aimed to deepen the understanding of basic branding concepts and the role of design for mom entrepreneurs.

What are some common challenges faced by entrepreneurs that branding can address?

Common challenges include not being chosen despite having good services, falling into price competition, and difficulty in communicating one's strengths.

What is the role of design in branding, according to the workshop?

The role of design is not just to decorate, but to act as a translator that conveys value.

Branding Workshop Held at "Mamare," a Community for Mom Entrepreneurs | Mirai Kusubashi, Representative of toria design LLC, Explains "Branding to Create Reasons to Be Chosen"

Published Mar 30, 2026 7:10 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

A branding workshop was held at "Mamare," a community for mom entrepreneurs, part of "Waccel."

A mini-workshop titled "Branding to Create Reasons to Be Chosen" was held at "Mamare," a community for mom entrepreneurs, a project of the social business community "Waccel" (Location: Shinagawa-ku, Tokyo; Organizer: Yoshihiro Shimamura; General Producer: Tomoatsu Sumitani). The workshop was led by Mirai Kusubashi, representative of toria design LLC.

This workshop was aimed at mom entrepreneurs in the early stages of their business or those expanding their businesses, with the goal of deepening their understanding of the basic concepts of branding and the role of design.

Workshop Overview ・Date and Time: Thursday, March 19, 2026, 13:00 - 15:00 ・Location: Gotanda, Tokyo ・Workshop Title: "Branding to Create Reasons to Be Chosen" ・Organizer: Mamare Mom Entrepreneur Exchange Meeting ■Background of the Workshop In recent years, with the spread of social media, individuals can now sell their products and services. However, many entrepreneurs struggle with issues such as "my service is good, but I'm not chosen," "I'm caught in price competition," or "I can't effectively communicate my strengths." Mom entrepreneurs, in particular, need to manage customer acquisition, communication, and product development within limited time, making "brand design" crucial for efficient business growth. Against this backdrop, the workshop was held with the aim of conveying the fundamental concept of branding, which goes beyond simply creating logos or websites.

Workshop Content The workshop primarily covered the following topics: ・What is branding? ・Branding is not just about improving appearance. ・How to be chosen for your value, not your price. ・The role of design is not to "decorate" but to "translate value.". ・Why branding is necessary, especially for small companies and sole proprietors.

Participants provided feedback such as: "I finally understood the true meaning of branding." "My perspective on design has changed." "I want to organize my own business." and other comments were received. <img src="https://prcdn.freetls.fastly.net/release_image/52391/230/52391-230-a68bf47dad044fad742496c8191ed9bf-2048x1152.jpg?width=1950&height=1350&quality=85%2C65&format=jpeg&auto=webp&fit=bounds&b

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Source: PR TIMES
Category: News

Branding Workshop Held at "Mamare," a Community for Mom Entrepreneurs | Mirai Kusubashi, Representative of toria design LLC, Explains "Branding to Create Reasons to Be Chosen"

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