Branding Seminar Held at "Mamare" Community for Mom Entrepreneurs | Mirai Kusuhashi, Representative of Godo Kaisha toria design, Explains "Branding to Create Reasons to Be Chosen"
The "Mamare" community for mom entrepreneurs hosted a branding seminar with Mirai Kusuhashi, representative of Godo Kaisha toria design, as the lecturer. Titled "Branding to Create Reasons to Be Chosen," the seminar aimed to deepen understanding of fundamental branding concepts and the role of design for mom entrepreneurs from startup to business expansion phases.
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- 📰 Published: March 30, 2026 at 19:10
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The mom entrepreneur community "Mamare," a project of the social business community "Waccel" (Location: Shinagawa-ku, Tokyo; Organizer: Yoshihiro Shimamura; General Producer: Tomohiro Sumitani), held a mini-seminar titled "Branding to Create Reasons to Be Chosen" by Mirai Kusuhashi, representative of Godo Kaisha toria design.
The seminar was held with the aim of deepening understanding of fundamental branding concepts and the role of design for mom entrepreneurs in their early startup to business expansion phases.
## ■ Event Overview
- Date and Time: March 19, 2026 (Thursday) 13:00-15:00
- Location: Gotanda, Tokyo
- Seminar Title: "Branding to Create Reasons to Be Chosen"
- Organizer: Mamare, Mom Entrepreneur Exchange Meeting
## ■ Background of the Event
In recent years, with the spread of social media, it has become an era where individuals can sell products and services. However, many entrepreneurs face challenges such as "good services not being chosen," "getting caught in price competition," and "difficulty conveying their strengths."
Mom entrepreneurs, in particular, need to manage customer acquisition, communication, and product development within limited time, increasing the importance of "brand design" for efficient business growth.
Against this background, this seminar was held with the aim of conveying the essential concept of branding, which goes beyond mere logo or website creation.
## ■ Seminar Content
The seminar mainly covered the following topics:
- What is branding?
- The idea that branding is not just about tidying up appearances
- The mindset for being chosen for value, not price
- The role of design is not to "decorate" but to "translate value"
- Why small companies and sole proprietors especially need branding
Participants shared feedback such as:
"I finally understood the true meaning of branding."
"My perspective on design changed."
"I felt the need to reorganize my business."
The seminar was held with the aim of deepening understanding of fundamental branding concepts and the role of design for mom entrepreneurs in their early startup to business expansion phases.
## ■ Event Overview
- Date and Time: March 19, 2026 (Thursday) 13:00-15:00
- Location: Gotanda, Tokyo
- Seminar Title: "Branding to Create Reasons to Be Chosen"
- Organizer: Mamare, Mom Entrepreneur Exchange Meeting
## ■ Background of the Event
In recent years, with the spread of social media, it has become an era where individuals can sell products and services. However, many entrepreneurs face challenges such as "good services not being chosen," "getting caught in price competition," and "difficulty conveying their strengths."
Mom entrepreneurs, in particular, need to manage customer acquisition, communication, and product development within limited time, increasing the importance of "brand design" for efficient business growth.
Against this background, this seminar was held with the aim of conveying the essential concept of branding, which goes beyond mere logo or website creation.
## ■ Seminar Content
The seminar mainly covered the following topics:
- What is branding?
- The idea that branding is not just about tidying up appearances
- The mindset for being chosen for value, not price
- The role of design is not to "decorate" but to "translate value"
- Why small companies and sole proprietors especially need branding
Participants shared feedback such as:
"I finally understood the true meaning of branding."
"My perspective on design changed."
"I felt the need to reorganize my business."