W2 Revamps the E-commerce Platform for F.D.C. Products, Operator of Jewelry Brand '4℃'

W2 announced that F.D.C. Products, operator of jewelry brand '4℃', implemented its e-commerce platform 'W2 Unified'. The adoption resolves fragmented data across multiple brand systems and reliance on external vendors. The unified platform enables centralized management, accelerating new brand launches like 'cofl by 4℃' and 'KAKERA'. It also allows F.D.C. Products to internalize operations such as SEO, leading to increased search traffic and continuous sales growth, with future plans for an OMO strategy.