How to Advance a Career from E-Commerce? 4℃'s Head of Digital Marketing Discusses Career Choices and Organization Building

Overview

W2 Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Hiroki Yamada; hereinafter "W2"), which develops commerce platforms tailored to various business models, will broadcast a live program on its video media "Commerce Hack." The program, themed around how e-commerce managers and directors can expand their careers and their future prospects, will stream starting at 13:00 on Wednesday, April 15, 2026.

In this session, we welcome Mr. Hayato Nishikawa, Head of Digital Marketing at F.D.C. Products Inc. (4℃), as a guest. Based on his real-life experience of transitioning from sales, product planning, and brand management into e-commerce and ultimately reaching a director position, he will talk about the realities of expanding one's career from an e-commerce manager/director role and the challenges of organization building.

How to Advance a Career from E-Commerce? ~4℃'s Head of Digital Marketing Discusses Career Choices and Organization Building~

Viewing Reservation URL: https://www.w2solution.co.jp/useful_info_seminar/4℃/

Content Program

Date & Time: Wednesday, April 15, 2026, 13:00 - 14:00 Format: Online broadcast via Zoom (Free to watch) Program Contents (Planned): 1. From Product Planning to EC, and then to Digital Marketing ~Career Changes Brought About by Transfers~ 2. What Perspectives and Skills are Required of E-Commerce Managers? 3. How Decisions Were Made at Career Turning Points 4. The Realities of Organization Building as a Digital Marketing Manager 5. What the E-Commerce Talent of Tomorrow Should Hone