MINAMI, with Over 5.8M Social Media Followers, Appointed Kofu Jewelry Ambassador for Third Consecutive Year in 5th Year of Kofu Jewelry x TGC Project
Key facts
- MINAMI, with Over 5.8M Social Media Followers, Appointed Kofu Jewelry Ambassador for Third Consecutive Year in 5th Year of Kofu Jewelry x TGC Project
- The Tokyo Girls Collection Executive Committee has appointed Yamanashi-based influencer MINAMI as the ambassador for the "Kofu Jewelry x TGC Project" for the third straight year. MINAMI, who boasts over 5.8 million social media followers, will continue to promote "Kofu, the City of Gems" globally, primarily through social media. The project, now in its fifth year, is a collaboration with Kofu City aimed at promoting its local jewelry industry and increasing its international recognition.
- Source: PR Times
- Date: June 6, 2026
Direct answer
The Tokyo Girls Collection Executive Committee has appointed Yamanashi-based influencer MINAMI as the ambassador for the "Kofu Jewelry x TGC Project" for the third straight year. MINAMI, who boasts over 5.8 million social media followers, will continue to promote "Kofu, the City of Gems" globally, primarily through social media. The project, now in its fifth year, is a collaboration with Kofu City aimed at promoting its local jewelry industry and increasing its international recognition.
- Citation
- MINAMI, with Over 5.8M Social Media Followers, Appointed Kofu Jewelry Ambassador for Third Consecutive Year in 5th Year of Kofu Jewelry x TGC Project (June 6, 2026), PR Times
- Source
- PR Times
- Date
- June 6, 2026
The Tokyo Girls Collection Executive Committee has appointed Yamanashi-based influencer MINAMI as the ambassador for the "Kofu Jewelry x TGC Project" for the third straight year. MINAMI, who boasts over 5.8 million social media followers, will continue to promote "Kofu, the City of Gems" globally, primarily through social media. The project, now in its fifth year, is a collaboration with Kofu City aimed at promoting its local jewelry industry and increasing its international recognition.
📋 Article Processing Timeline
- 📰 Published: June 6, 2026 at 05:30
- 🔍 Collected: June 5, 2026 at 20:51
- 🤖 AI Analyzed: June 5, 2026 at 22:06 (1h 15m after Collected)
The Tokyo Girls Collection Executive Committee (Planning/Production: W TOKYO Inc.) launched the 'Kofu Jewelry x TGC Project' in collaboration with Kofu City to promote 'Kofu, the City of Gems' to the world. The project, which kicked off in earnest with a stage at the Tokyo Girls Collection in 2022, is now celebrating its fifth year.
It has been announced that MINAMI, a teen icon residing in Yamanashi Prefecture with over 5.8 million social media followers, will serve as the 'Kofu Jewelry Ambassador' for the project for the third consecutive year.
Kofu City's jewelry industry began with the mining of crystals around the renowned tourist destination of Mitake Shosenkyo Gorge and has flourished since crystal processing techniques were introduced in the mid-Edo period. Today, it is a globally rare production center with a concentration of jewelry-related industries, including artistic carving using crystals, gem polishing, precious metal processing, and distribution companies serving domestic and international markets. In recent years, the city has continued to develop as a 'City of Gems' by embracing 'sustainable jewelry,' with initiatives such as metal processing using hydrogen burners and decorative items made from recycled gem scraps.
As part of the project, MINAMI appeared as a special guest at the 'Kofu Jewelry Koshien 2025' in October 2025 and 'Yamanashi Jewelry Week 2025' in November. Furthermore, at 'Mynavi TGC 2026 S/S' in March 2026, she walked the runway on the 'City of Gems Kofu Stage,' wearing Kofu jewelry to promote its charm both domestically and internationally.
Serving as the ambassador for the third consecutive year, MINAMI attended the appointment ceremony at Kofu City Hall today. Regarding the jewelry, she commented, 'While having a design unique to Kofu, it's also fashionable and easy to wear daily. It's a lovely piece of jewelry. I'm looking forward to this year's Jewelry Koshien.'
On her third-year appointment, she expressed her joy and determination: 'I am very honored to serve as the Kofu Jewelry Ambassador again this year. In my third year, I want to continue doing my best to spread the word about Kofu jewelry, mainly through social media.'
The 'Kofu Jewelry x TGC Project' will continue to promote the appeal of 'Kofu, the City of Gems' to audiences at home and abroad.
It has been announced that MINAMI, a teen icon residing in Yamanashi Prefecture with over 5.8 million social media followers, will serve as the 'Kofu Jewelry Ambassador' for the project for the third consecutive year.
Kofu City's jewelry industry began with the mining of crystals around the renowned tourist destination of Mitake Shosenkyo Gorge and has flourished since crystal processing techniques were introduced in the mid-Edo period. Today, it is a globally rare production center with a concentration of jewelry-related industries, including artistic carving using crystals, gem polishing, precious metal processing, and distribution companies serving domestic and international markets. In recent years, the city has continued to develop as a 'City of Gems' by embracing 'sustainable jewelry,' with initiatives such as metal processing using hydrogen burners and decorative items made from recycled gem scraps.
As part of the project, MINAMI appeared as a special guest at the 'Kofu Jewelry Koshien 2025' in October 2025 and 'Yamanashi Jewelry Week 2025' in November. Furthermore, at 'Mynavi TGC 2026 S/S' in March 2026, she walked the runway on the 'City of Gems Kofu Stage,' wearing Kofu jewelry to promote its charm both domestically and internationally.
Serving as the ambassador for the third consecutive year, MINAMI attended the appointment ceremony at Kofu City Hall today. Regarding the jewelry, she commented, 'While having a design unique to Kofu, it's also fashionable and easy to wear daily. It's a lovely piece of jewelry. I'm looking forward to this year's Jewelry Koshien.'
On her third-year appointment, she expressed her joy and determination: 'I am very honored to serve as the Kofu Jewelry Ambassador again this year. In my third year, I want to continue doing my best to spread the word about Kofu jewelry, mainly through social media.'
The 'Kofu Jewelry x TGC Project' will continue to promote the appeal of 'Kofu, the City of Gems' to audiences at home and abroad.
FAQ
「甲府ジュエリーアンバサダー」に就任したのは誰ですか？
山梨県在住でSNS総フォロワー数580万人超を誇るティーンのカリスマ、MINAMIが3年連続で就任しました。
『甲府ジュエリー×TGCプロジェクト』とは何ですか？
「宝石のまち甲府」を世界に発信するため、甲府市と東京ガールズコレクション（TGC）が協働で実施しているプロジェクトです。2022年から本格始動し、今年で5年目を迎えます。
甲府市のジュエリー産業にはどのような歴史と特徴がありますか？
水晶の産出にはじまり、江戸時代中期からの水晶加工技術を基盤に発展しました。現在は関連産業が集積する世界的に珍しい産地であり、環境に配慮した「サステナブルジュエリー」にも取り組んでいます。
MINAMIはアンバサダーとして具体的にどのような活動をしますか？
SNSでの情報発信を中心に、TGCのステージ出演やジュエリー関連イベントへの登壇を通じて、甲府ジュエリーの魅力を国内外に広める活動を行います。
高校生向けのジュエリーデザインコンテストについて教えてください。
「宝石のまち甲府 甲府ジュエリー甲子園」という名称で、甲府市が主催しています。現在、2026年10月24日の決勝大会に向けて、2026年8月31日まで全国からデザインを募集しています。