Tokyo Girls Collection, Ise Jingu Shikinen Sengu Committee, and Ise-Shima Tourism Organization Collaborate on '#ShikinenSenguAndTGC' Project to Engage Youth for the 63rd Jingu Shikinen Sengu

Key facts

  • Tokyo Girls Collection, Ise Jingu Shikinen Sengu Committee, and Ise-Shima Tourism Organization Collaborate on '#ShikinenSenguAndTGC' Project to Engage Youth for the 63rd Jingu Shikinen Sengu
  • Tokyo Girls Collection (TGC) has partnered with the Ise Grand Shrine and Ise-Shima tourism organizations to promote the upcoming 63rd Shikinen Sengu (ritual shrine rebuilding) to a younger audience. The project kicked off with celebrity participation in the 'Okihiki' timber-pulling ceremony to bridge traditional culture with modern youth.
  • Source: PR Times
  • Date: May 20, 2026

Direct answer

Tokyo Girls Collection (TGC) has partnered with the Ise Grand Shrine and Ise-Shima tourism organizations to promote the upcoming 63rd Shikinen Sengu (ritual shrine rebuilding) to a younger audience. The project kicked off with celebrity participation in the 'Okihiki' timber-pulling ceremony to bridge traditional culture with modern youth.

Citation
Tokyo Girls Collection, Ise Jingu Shikinen Sengu Committee, and Ise-Shima Tourism Organization Collaborate on '#ShikinenSenguAndTGC' Project to Engage Youth for the 63rd Jingu Shikinen Sengu (May 20, 2026), PR Times
Source
PR Times
Date
May 20, 2026
Tokyo Girls Collection (TGC) has partnered with the Ise Grand Shrine and Ise-Shima tourism organizations to promote the upcoming 63rd Shikinen Sengu (ritual shrine rebuilding) to a younger audience. The project kicked off with celebrity participation in the 'Okihiki' timber-pulling ceremony to bridge traditional culture with modern youth.
Project LaunchNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 22:00
  • 🔍 Collected: May 20, 2026 at 13:31
  • 🤖 AI Analyzed: May 22, 2026 at 17:59 (52h 27m after Collected)
W TOKYO, the operator of Tokyo Girls Collection (TGC), has partnered with the Ise Jingu Shikinen Sengu Committee and the Ise-Shima Tourism and Convention Organization. This collaboration, titled '#ShikinenSenguAndTGC', aims to leverage TGC's influence to build momentum among younger generations for the 63rd Jingu Shikinen Sengu, the ritual rebuilding of the shrine that occurs every 20 years. The project's first initiative was participation in the 'First Okihiki Ceremony' on May 10, 2026, a traditional event where sacred timber for the new shrine is pulled by hand. A team from TGC, including prominent figures like Saeko and Takumi Saito, joined as 'Special Shrine Citizens,' aiming to pass on Japan's ancient prayers and culture to the next generation ahead of the main event in 2033.

FAQ

What role did Tokyo Girls Collection play in the 63rd Jingu Shikinen Sengu promotion?

Tokyo Girls Collection collaborated with Ise Jingu Shikinen Sengu Committee to engage youth through the '#ShikinenSenguAndTGC' project.

Which brand participated in the 'Okihiki' ceremony for the 63rd Shikinen Sengu?

Tokyo Girls Collection celebrities participated in the 'Okihiki' timber-pulling ceremony for the 63rd Jingu Shikinen Sengu.

How does the #ShikinenSenguAndTGC project connect youth with Ise Jingu traditions?

The #ShikinenSenguAndTGC project connects youth with Ise Jingu traditions through celebrity involvement in rituals like 'Okihiki'.

What is the significance of the 63rd Jingu Shikinen Sengu in Ise-Shima tourism?

The 63rd Jingu Shikinen Sengu is a key cultural event promoted by Ise-Shima Tourism Organization to attract younger visitors.

When did the collaboration between TGC and Ise Jingu begin for the Shikinen Sengu?

The collaboration between Tokyo Girls Collection and Ise Jingu began ahead of the 63rd Shikinen Sengu with the 'Okihiki' event.

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