Stay at Cultural Properties, Weave Their Future: Kazeno Heritage Announces Lineup of New Hotel Brand Series 'Kazeno Heritage'

Kazeno Heritage Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Jun Tarikino) launched the new hotel brand series 'Kazeno Heritage' on Wednesday, February 4, 2026, as a new chapter to weave history and culture into the future. Kazeno Heritage is a hotel brand series that connects historical buildings such as castles and residences, as well as intangible culture inherited by regions, to the future through the experience of staying. Following the opening of 'Old Soma Residence Kazeno Heritage' and the start of reservations for 'Kazeno Kurayoshi', on Wednesday, June 3, 2026, the names of two facilities operated in Nara City, Nara Prefecture, and Yame City, Fukuoka Prefecture, will be changed to the 'Kazeno' brand, a heritage retreat accommodation that allows guests to enjoy the entire region.

Kazeno Heritage Co., Ltd. has launched the new hotel brand series 'Kazeno Heritage', targeting the hotel business within the historical building preservation and utilization business that the Value Management Group has been developing for 22 years. This hotel brand series connects not only historical buildings like castles and residences but also the intangible culture inherited by regions to the future through accommodation experiences.

In February 2026, along with the new hotel brand series, the company launched two hotel brand categories, 'Kazeno Heritage' and 'Kazeno', and announced the new openings of 'Old Soma Residence Kazeno Heritage' (Hakodate City, Hokkaido) and 'Kazeno Kurayoshi' (Kurayoshi City, Tottori Prefecture), respectively. Going forward, the company will position 'Kazeno Heritage' as the master brand overseeing all hotel groups it operates, aiming to reorganize the brand system and strengthen operational synergies.

From 'Preserving' Cultural Properties to 'Places That Are Needed'

In recent years, due to population decline, shortages of maintenance costs and personnel, and redevelopment in urban areas, the inheritance of regional historical buildings and townscapes has become a nationwide issue. Culture cannot continue simply by preserving buildings. A system is needed where buildings are open to the community, used, needed, and circulate economically. Kazeno Heritage Co., Ltd. will promote a model that utilizes cultural resources through hotel operations and accommodation experiences, establishing the preservation of buildings and the inheritance of regional culture as a sustainable business.

Transforming travel from an act of consuming a region to an act of preserving, restoring, and passing on the region's cultural assets to the next generation. The company proposes a new form of travel where guests can become involved in the future of the land through experiences of staying, walking, tasting, and encountering, rather than simply preserving cultural properties and historical buildings.

・Kazeno Heritage Official Brand Site: https://www.kazenoheritage.jp/
・Kazeno Heritage Official Instagram Account: https://www.instagram.com/kazenoheritage/

[Two Brand Categories]

1. Kazeno Heritage
A new luxury stay that exclusively enjoys the cultural heritage the region is proud of.
This category involves staying in historical buildings that are symbols of the land, such as castles, mansions, and residences. While preserving and utilizing rare cultural assets, it implements a system where guests' stays contribute to the maintenance and restoration of cultural heritage.

2. Kazeno
Heritage retreat accommodation to enjoy the entire region.
This category features front desks, guest rooms, dining areas, and lounges scattered throughout the town, allowing guests to enjoy the act of exploring the region itself as the value of their stay. It offers an experience that relaxes the mind and body the more one walks, while savoring the local customs and atmosphere, including samurai residences, townhouses, local cuisine, sake brewing, festivals, crafts, and nature.

Furthermore, the two brand categories were classified into three experience categories based on the characteristics and surrounding environment of each building: 'Castle', which has unique value and historical significance; 'Villa/Residence, etc.', which preserves traditional Japanese architectural beauty; and 'Kazeno', which focuses on stays that involve exploring the entire region. The overview of each category and the facility lineup are as follows.

[Three Experience Categories]

Kazeno Heritage at Castle: Castle｜The wind that only the lord, and only here on earth, can feel.

This category offers a special stay experience that deeply touches the history and stories inherited by the land, set in castles. It provides various experience programs where guests can exclusively rent out a historic Japanese castle or its surrounding facilities for one group, savoring the samurai culture, regional traditions, and architectural beauty with all five senses.

● Ozu Castle Castle Stay｜Kazeno Heritage

● Fukuyama Castle Castle Stay｜Kazeno Heritage

● Marugame Castle Castle Experience｜Kazeno Heritage

Kazeno Heritage at Castle
・Official Site: https://www.kazenoheritage.jp/castle/
・Official Instagram Account: https://www.instagram.com/castle.kazenoheritage/

Kazeno Heritage at Villa: Villa/Residence, etc.｜Stay at Japan's treasures, feel the graceful wind.

The company will open historically valuable mansions and residences, such as nationally designated Important Cultural Properties and Registered Tangible Cultural Properties, along with sophisticated gardens, as cultural heritage hotels where guests can stay as if living there, with the entire property available for exclusive use.
In the Kyoto area, the names of two facilities have been changed in advance from April 2026.

Applicable Facilities

● Old Soma Residence Kazeno Heritage

● Higashiyama Roji Kazeno Heritage

● Nenenomichi Bettei Kazeno Heritage

Old Soma Residence Kazeno Heritage
・Official Site: https://www.kazenoheritage.jp/hotels/old-soma-residence/
・Official Instagram Account: https://www.instagram.com/kazenoheritage.soma/

Higashiyama Roji Kazeno Heritage
・Official Site: https://www.kazenoheritage.jp/hotels/higashiyamaroji/
・Official Instagram Account: https://www.instagram.com/kazenoheritage.higashiyamaroji/

Nenenomichi Bettei Kazeno Heritage
・Official Site: https://www.kazenoheritage.jp/hotels/nenenomichibettei/
・Official Instagram Account: https://www.instagram.com/kazenoheritage.nenenomichi/

Kazeno: Townscape, Mansions, Residences, etc.｜The wind that heals you with Japan's beauty every time you walk.

With 'regional exploration' as the value of the stay, the company will develop heritage retreat accommodations where guests can encounter the diverse 'winds' scattered throughout the inn and the town, surrender to the tranquility and aesthetic sense of the land, and be healed by the entire town.

As the first property in this category, 'Kazeno Kurayoshi' in Kurayoshi City, Tottori Prefecture, is scheduled to open on July 1, 2026.