Sendai City and Vivid Garden Partner for Second Year to Develop Hometown Tax Return Gifts

Sendai City and Vivid Garden Inc., the operator of the direct-from-farm marketplace 'Tabechoku,' have entered their second year of collaboration. This partnership focuses on increasing the income of Sendai's agricultural producers by developing new hometown tax return gifts and experience-based gastronomy tours. Leveraging data from over 1.35 million users, Vivid Garden will provide hands-on support and seminars to help local small-scale producers overcome challenges in e-commerce and logistics, aiming to revitalize the regional economy.