[Vision Megane] First landing in Kochi Prefecture to commemorate its 50th anniversary! "Tosa Road Store" opens on April 17th (Friday) in Kochi City, the birthplace of "Camera no Kitamura" - A "empathetic and proposal-based" store that resonates with customers and solves their "true problems"

Vision Megane Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture), which operates eyewear specialty stores, will open its first store in Kochi Prefecture, the "Vision Megane Tosa Road Store," inside Camera no Kitamura Kochi Tosa Road Store on April 17th (Friday), 2026.

This opening is Vision Megane's first new store opening since joining the Kitamura Holdings group in October 2025. Furthermore, Kochi City, Kochi Prefecture, where the store is located, is a place deeply connected to the group, as it is where Camera no Kitamura was founded in 1934 (Showa 9). This year also marks Vision Megane's 50th anniversary, and the opening of this 101st domestic store will be etched as a new page in its history.

■ A "empathetic and proposal-based" store that resonates with customers

At the Tosa Road Store, we aim to be a partner that not only sells glasses primarily for vision correction, but also helps customers discover and solve their "true problems" that they themselves may not be aware of. With professional techniques and attentive customer service, we propose the "best vision" that makes daily life more vibrant and comfortable.

[Tosa Road Store: 3 Special Experience Points]

1. Thoroughly detailed! "17-item vision test"

Beyond simply matching prescriptions, we conduct a detailed vision test covering up to 17 items. Through multi-faceted checks, we derive the optimal lens prescription for each customer's lifestyle.

2. Check actual vision! "Daily life scene test"

As presbyopia progresses, it becomes difficult to focus on small objects nearby, and rice grains in a bowl may appear as a "white, blurry mass" rather than being individually distinguishable. The store has an "experience corner" that recreates actual daily life scenes, such as dining scenes using food samples and PC work. By thoroughly testing vision beforehand, discomfort after starting to use glasses is minimized.

3. Explanation until satisfied! "Eye examination monitor"

We explain the condition of your eyes and the mechanism of lenses in an easy-to-understand manner on a large screen monitor. You can choose the optimal pair of glasses after visually understanding specialized content.

■ Technology: Courteous customer service by "professionals" including nationally certified specialists

We have staff with high specialized knowledge to identify and solve customers' "true problems" from their comments like "I can't see clearly somehow."

Certified opticians and "Maestros of Glasses" are on staff

In addition to the national certification "Class 1 Certified Optician," we have "Maestros of Glasses" who have cleared our unique and rigorous in-house certification system. They provide comprehensive support for customers' comfortable vision, from selecting the optimal glasses to meticulous maintenance after purchase, and addressing vision concerns that change with age, all with specialized knowledge and high technical skills.

■ Products: A diverse lineup from original brands to global national brands

The Tosa Road Store offers a wide range of carefully selected eyewear, including original brands that combine design and functionality, as well as domestic and international brands. The store always has over 1,000 frames in stock, catering to the needs of all generations, from preschoolers to seniors.

Globally recognized eyewear brands

We select exquisite items such as the German luxury brand "ic! berlin," known for its unique sheet metal (thin stainless steel) structure that uses no screws or welding, and the purely domestic brand "Onimegane," handcrafted by artisans in Sabae City, Fukui Prefecture, from component manufacturing to completion.

Popular national and luxury brands

Our lineup includes trendy brands, from luxury brands like "FURLA" to classic national brands like "Ray-Ban" and "POLICE."

Vision Megane's original brands

These include the hit product "MYDO," which achieves "glasses that don't slip no matter how vigorously you move or sweat" with its unique ear-wrapping shape; "Hanairo," glasses that suit you chosen from personal colors; and "GENTLEGAZE," intellectual men's glasses for the middle generation.

■ Hearing Aids: "Hearing Experience Salon" recreating a home living room

We provide a special space to pursue "hearing in daily life," which is most important when choosing hearing aids.

Installation of a "Living Room Type Hearing Aid Salon"

Equipped with a dedicated space that recreates a home living room. You can sit on a sofa and experience TV sounds and conversations in a relaxed atmosphere. Furthermore, the understanding and cooperation of family and those around you are essential for using hearing aids. You can consult about delicate hearing concerns with your family in a calm space.

Specialized counseling by certified hearing aid specialists

We have "certified hearing aid specialists" with specialized knowledge on staff. They provide attentive support, from those considering hearing aids for the first time to adjustments for current users.

■ Grand Opening Sale!

To commemorate the new store opening, a limited-time special sale will be held.

・Content: Up to 50% off frames

・Period: April 17th (Friday), 2026 - May 14th (Thursday)

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New Store Overview

Store Name: Vision Megane Tosa Road Store

Opening Date: April 17th (Friday), 2026

Address: 173-1 Asakura Ko, Kochi City, Kochi Prefecture 780-8061

*Inside Camera no Kitamura Kochi Tosa Road Store

Phone Number: 088-855-7323

Business Hours: 10:00 - 19:00, No regular holidays *Closed on New Year's Day and January 2nd

Products Handled: Glasses, hearing aids, contact lenses and related products

Store Area: 129.15㎡ (39.06 tsubo)

Store Information: https://www.vision-megane.co.jp/shop/457/

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Company Profile

Company Name: Vision Megane Co., Ltd.

Head Office Location: Iida 2 Building 9F, 3-14-12 Minami-Horie, Nishi-ku, Osaka City, Osaka Prefecture 550-0015

Representative: Koichi Ando, Representative Director and President

Capital: 50 million yen

Founded: October 31st, 1976

Established: August 10th, 2009

Number of Employees: 438 (as of end of December 2025)

Business Activities: Retail chain specializing in glasses, contact lenses, hearing aids, and related products

Official URL: https://www.vision-megane.co.jp/