“ViVi Water” Achieves Industry-Leading* Purification Power, Launches New “High-Grade Plus” Cartridge Removing 50 Types of Substances Including PFAS from April 1st

VISION Co., Ltd. (Headquarters: Sakae, Naka-ku, Nagoya-shi, Aichi; Representative Director and President: Koji Suzuki) will begin offering its new "High-Grade Plus" water purification cartridge, which removes a total of 50 types of substances—40 types of harmful substances, 8 types of bacteria, and 2 types of viruses—as a standard feature on all models of its "ViVi Water" purified water server from April 1, 2026 (Wednesday), to deliver "truly safe drinking water" to all households.
The number of substances removed is the industry's No. 1* for purified water servers.

In commemoration of its launch, a "Virtually 3 Months Free Campaign" will be held for new customers who apply between April 1, 2026 (Wednesday) and April 30, 2026 (Thursday).

*The expression "Industry No. 1" is based on our independent research.
Survey month: April 2026
Survey scope: Comprehensive comparative survey of purified water servers sold in Japan.

■ Background of Development
In recent years, PFAS (per- and polyfluoroalkyl substances) have been detected in tap water across various regions nationwide, becoming a major social issue.
"Is it safe for my children to drink tap water directly?" "Do I have no choice but to keep buying bottled water?"
── As more households face such anxieties about water, ViVi Water developed the new "High-Grade Plus" cartridge, a significant upgrade from conventional cartridges, with the desire to "deliver safe drinking water in the easiest way possible."

In addition to the conventional "activated carbon layer," a newly developed "anti-virus filter" with a special manufacturing method has been incorporated.
The range of substances removed has been significantly expanded from the conventional 23 types to 50 types.
It removes not only PFAS but also bacteria and viruses such as E. coli and norovirus.
By simply pouring tap water, we provide an environment where safe and secure water can be drunk at home anytime.

■ Overview of the New "High-Grade Plus" Cartridge
【Substances Removed: Total 50 Types】
Category | Number Removed | Main Target Substances
---|---|---
Harmful Substances | 40 types | Free residual chlorine, total trihalomethanes, PFAS (PFOS・PFOA), lead, mercury, cadmium, benzene, pesticides, etc.
Bacteria | 8 types | E. coli, Staphylococcus aureus, Salmonella, Pseudomonas aeruginosa, Shigella, etc.
Viruses | 2 types | Norovirus, Bacteriophage

【Main Features】
・Removes 50 types of substances, making it the industry's No. 1* for purified water servers.
・In addition to the 12 statutory substances specified by the Household Goods Quality Labeling Act, it widely removes PFAS, bacteria, and viruses.
・Achieves over 99.9% removal of PFAS (PFOS・PFOA) below the detection limit.
*Based on JWPAS B.210, raw water concentration 500ng/L, total filtered water volume 1,200L test results.
・Utilizes specially manufactured electropositive nanofiber to handle bacteria and viruses that were difficult to remove with conventional activated carbon.
・Maintains high purification performance with only one cartridge replacement per year, with a total filtered water volume of 1,200L (approx. 1 year of use at 3.3L/day).

【5-Layer Filtration Structure】
Layer | Role
---|---
(1) Non-woven fabric | Removes large foreign objects such as dirt and dust.
(2) Activated carbon layer | Removes odors, harmful substances, and heavy metals such as lead and mercury.
(3) Anti-virus filter | Removes harmful substances, bacteria, viruses, and turbidity using specially manufactured electropositive nanofiber.
(4) Dust filter | Finally removes any remaining ultrafine dust.
(5) Anti-scale filter | Processes tap water minerals to prevent crystallization (limescale).

■ "Virtually 3 Months Free" New Application Campaign
In commemoration of the launch of the new cartridge, a virtually 3 months free campaign will be held for customers who apply during the period.
Furthermore, two applicants during the period will be selected by lottery to receive a Panasonic Hair Dryer NanoCare EH-NA0K (manufacturer's suggested retail price approx. 32,000 yen).

*The equivalent of 3 months' monthly fee is calculated based on the monthly fee for short/long models (3,300 yen including tax).

Item | Content
---|---
Campaign Name | ViVi Water Virtually 3 Months Free Campaign
Period | April 1, 2026 (Wednesday) - April 30, 2026 (Thursday)
Eligibility | Customers who apply for ViVi Water for the first time during the period.
Applicable Models | All ViVi Water short / long / +mist models.
Benefits | (1) Free rental fee for the installation month (equivalent to 3,300 yen) + (2) Amazon Gift Card worth 6,600 yen = Total 9,900 yen (equivalent to 3 months' monthly fee).
Lottery Prize | Panasonic Hair Dryer NanoCare EH-NA0K (manufacturer's suggested retail price approx. 32,000 yen) for 2 winners.

*Please check the ViVi Water official website (https://vivi-water.jp) for detailed campaign conditions.
*The equivalent of 3 months' monthly fee is calculated based on the monthly fee for short/long models (3,300 yen including tax).

■ About ViVi Water
"ViVi Water" is a purified water server that allows anyone to easily drink safe and secure water at home or in the office, focusing on health and environmental considerations.
It is used by many households due to its ease of simply pouring tap water and its flat-rate system, eliminating the hassle of heavy bottle exchanges and deliveries.

【Main Product Features】
・Removes 50 types of impurities (40 types of harmful substances + 8 types of bacteria + 2 types of viruses).
・Patented mid-tank design allows easy water supply for women and the elderly.
・Supports 6 temperature settings: cold water, hot water, room temperature water, reheat (90℃ or higher), and hot/cold eco mode.
・Free regular delivery cartridges remove harmful substances such as chlorine and PFAS.