Visa Survey: EC Market Expansion Continues, 'Enhanced Payment Experience' Crucial for Both Merchants and Consumers
Visa Worldwide Japan's survey reveals that 85% of online businesses expect continued EC growth. The results highlight the importance of seamless payment experiences, as 79% of merchants face checkout abandonment, often due to cumbersome data entry processes.
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- 📰 Published: March 31, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 13:39 (15h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:01 (492h 22m after Collected)
Visa Worldwide Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Seethant Kitney; hereinafter 'Visa') conducted an 'Online Payment Survey' targeting corporations and consumers involved in B2C online sales in Japan, commissioned to Macromill. The survey results indicate that as the EC market continues to expand, achieving a smoother and more secure payment experience has become essential for both businesses and consumers.
### Corporate Survey Results: EC Sales Expected to Expand, but 'User Experience' Remains an Operational Challenge
In the survey of corporations engaged in B2C online sales, 85% of companies believed that EC sales would increase in the future. Combining 'Will increase significantly' (33%) and 'Will increase somewhat' (52%), a large majority of companies anticipate growth in the EC market. This trend becomes stronger as the size of the company increases.
Credit card payments are the most widely adopted payment method, used by approximately 86% of businesses. The reasons for their selection and introduction include a large target user base, high user convenience, and superior security.
On the other hand, about 80% (79%) of businesses recognize that there is abandonment during the purchase process, including checkout. This awareness increases with company size, reaching approximately 90% for companies with 500 or more employees. While there are various factors, approximately 30% (29%) of companies cited concern that 'users find it 'troublesome' to input card information, names, etc., on the payment screen and give up on the purchase.' This suggests that the quality of the payment experience is one of the factors influencing user purchasing behavior.
Furthermore, approximately 40% (38%) cited cybersecurity and response to fraudulent transactions as areas requiring ongoing efforts in online sales operations. This underscores the need to simultaneously improve consumer UX and safety.
### Corporate Survey Results: EC Sales Expected to Expand, but 'User Experience' Remains an Operational Challenge
In the survey of corporations engaged in B2C online sales, 85% of companies believed that EC sales would increase in the future. Combining 'Will increase significantly' (33%) and 'Will increase somewhat' (52%), a large majority of companies anticipate growth in the EC market. This trend becomes stronger as the size of the company increases.
Credit card payments are the most widely adopted payment method, used by approximately 86% of businesses. The reasons for their selection and introduction include a large target user base, high user convenience, and superior security.
On the other hand, about 80% (79%) of businesses recognize that there is abandonment during the purchase process, including checkout. This awareness increases with company size, reaching approximately 90% for companies with 500 or more employees. While there are various factors, approximately 30% (29%) of companies cited concern that 'users find it 'troublesome' to input card information, names, etc., on the payment screen and give up on the purchase.' This suggests that the quality of the payment experience is one of the factors influencing user purchasing behavior.
Furthermore, approximately 40% (38%) cited cybersecurity and response to fraudulent transactions as areas requiring ongoing efforts in online sales operations. This underscores the need to simultaneously improve consumer UX and safety.
FAQ
What is the main concern for e-commerce businesses regarding customer drop-off?
About 30% of companies are concerned that users may abandon purchases due to the hassle of entering card information and names on the payment page.
What is the outlook for the future growth of the e-commerce market?
85% of surveyed companies predict that e-commerce sales will continue to grow, with larger companies showing a stronger trend.
What is the most commonly chosen payment method?
Credit card payments are the most common at about 86%, primarily due to the large number of users and convenience.