Visa Supports 'Special Moments' in Fan Culture with Payments, Sponsors 'KCON JAPAN 2026' as Official Payment Partner

Visa Worldwide Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director and President: Sheetan Kitony, hereinafter "Visa") is committed to providing payment experiences that support fan culture, including music and entertainment, from everyday life to special moments.

Visa has consistently supported the creation of environments where visitors can focus on the experience itself, by providing a safe, secure, and smooth payment environment at memorable event venues for fans. As part of these efforts, Visa will now sponsor "KCON JAPAN 2026," one of the world's largest K-POP fan and artist festivals, where attendees can experience various Korean lifestyles, primarily K-POP. The event will be held at Makuhari Messe in Chiba Prefecture from Friday, May 8 to Sunday, May 10, 2026, and Visa will serve as the Official Payment Partner.

This sponsorship embodies Visa's commitment to supporting fan culture during "special moments at events," and aims to support attendees from a payment experience perspective, ensuring they can enjoy the unique time at "KCON JAPAN 2026" without stress.

"KCON" has been held worldwide as a global festival where attendees can experience diverse K-culture, including K-POP, K-Beauty, K-Food, and K-Content, all at once. At "KCON JAPAN 2026," many fans are expected to enjoy encounters with artists and culture.

At this event, Visa will support the creation of an environment where attendees can immerse themselves in the experiences of stages, conventions, and shopping, by reducing the hassle associated with payments within the venue through safe, secure, and smooth payment experiences, including contactless payments.

In conjunction with this sponsorship, Visa will roll out various campaigns and benefits to enhance the fan experience for "KCON JAPAN 2026," extending from before arrival to the day of the event.

[Visa × KCON JAPAN 2026 Invitation Campaign]

A total of 85 pairs (170 people) will be invited to "KCON JAPAN 2026" by lottery from those who follow Visa's official Instagram (https://www.instagram.com/visajp_official/), comment on the relevant post, and "like" it.

• Application Period

From Saturday, March 28, 2026, to Tuesday, April 7, 2026

FAQ

Who is sponsoring 'KCON JAPAN 2026' as the Official Payment Partner?

Visa Worldwide Japan Co., Ltd. is sponsoring 'KCON JAPAN 2026' as the event's Official Payment Partner, providing payment experiences that support fan culture.

When and where will 'KCON JAPAN 2026' be held according to the announcement?

'KCON JAPAN 2026' will take place at Makuhari Messe in Chiba Prefecture, running from Friday, May 8, to Sunday, May 10, 2026.

What is Visa's commitment regarding fan culture and events like 'KCON JAPAN 2026'?

Visa is committed to supporting fan culture during 'special moments at events' by providing safe, secure, and smooth payment environments, ensuring attendees can enjoy their experiences without stress.

What types of K-culture can attendees experience at the global 'KCON' festival?

At 'KCON,' attendees can experience diverse K-culture, including K-POP, K-Beauty, K-Food, and K-Content, making it a comprehensive fan and artist festival.

Are there any special campaigns related to Visa's sponsorship of 'KCON JAPAN 2026'?

Yes, Visa will roll out various campaigns, including a 'Visa × KCON JAPAN 2026 Invitation Campaign' that will invite a total of 85 pairs (170 people) by lottery to enhance the fan experience.

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