Vis Challenges Japan's Happiness Improvement Through "Work"

Vis Co., Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Tomohiro Kanaya) endorses the April Dream project organized by PR TIMES and announces a dream we are serious about realizing.

Approximately 1,600 hours per year—in Japan, a large part of life is spent working. That is why we will make that time richer and contribute to improving the overall happiness of Japan.

In the World Happiness Report announced in 2025, Japan's happiness ranking was 55th out of 147 countries. Despite being an economically mature country, the current situation is that not many people truly feel "happiness." On the other hand, people working in Japan spend over approximately 1,600 hours per year on work. This figure is based on statistics from the OECD (Organisation for Economic Co-operation and Development), indicating how large a proportion of life "working hours" occupy.

President Kanaya has often said:

"Behind Japan's low happiness level, isn't there a situation where, despite working such long hours, engagement with work has not been sufficiently enhanced?"

We believe that if the significant portion of life spent working could become richer and more fulfilling, that change would not only impact individuals' lives but also elevate the overall happiness of Japan.

We believe so.

History

Vis was founded in Osaka in 1998, and from 2004, established the "Designer's Office" business, leading the creation of working "spaces" for many years. However, through the diversification of working environments and changes in values, our perspective gradually shifted. We began to question whether what was truly important was not the "place" itself, but the "people" working there. What feelings do they bring to their work? Do they feel a sense of purpose? As we pondered these questions, the global spread of the new coronavirus occurred, and working styles reached a major turning point. It was then that we clearly realized: creating offices alone was insufficient; we needed to think about "work" itself. And in 2023, Vis expanded its business concept from "Office Design" to "Work Design."

This was a major turning point, approximately 20 years after the start of our business.

What we envision as "Work Design" is the integration of workplace design (place) and experience design (experience) to design "work" itself. Through this, we believe we can enhance employee engagement and contribute to the sustained improvement of corporate value.

Furthermore, even after a project is completed, a company's growth continues. That is why Vis will continue to be a presence that consistently supports companies.

On April 9th, we will launch a new service, "EXPERIENCE DESIGN," as one of the pillars constituting "Work Design." Through "Work Design," which integrates place and experience, we will support individuals and organizations to unleash their maximum potential.

April Dream

To create a society where the significant portion of life spent working is felt not as endurance, but as happiness. Through "Work Design," we are seriously committed to facing and contributing to that future.

That is Vis's April Dream.

April Dream is a project by PR TIMES where companies announce a dream they strongly wish to achieve on April 1st. We are seriously aiming to realize this dream.

Vis Co., Ltd.

Vis aims to realize its purpose, "Making people who work happy," through three businesses.

・Branding Business
Supports corporate branding through the design of workplaces, experiences, and CI/VI (logos, websites, brochures, etc.).
・Data Solutions Business
Utilizes "WORK DESIGN PLATFORM" and other tools to visualize work-related issues quantitatively and qualitatively, guiding the construction of optimal working styles and office environments.
・Place Solutions Business
Supports the effective utilization of real estate assets, such as proposing the utilization of office buildings and workplaces, through its expertise in operating flexible offices like "The Place."

【Company Profile】
Company Name: Vis Co., Ltd.
Representative: Tomohiro Kanaya, President and CEO
Business Activities: Branding, Data Solutions, Place Solutions
Established: April 13, 1998
Offices: Tokyo Head Office, Osaka Head Office, Nagoya
URL: https://vis-produce.com