Virtualex Publishes Case Study on the Implementation of Call Center CRM Service 'Virtualex iXClouZ' at Tokyo Yakult Hanbai
Virtualex Consulting has published a case study detailing the implementation of its cloud-based CRM for call centers, 'Virtualex iXClouZ', at Tokyo Yakult Hanbai. Through this system integration, Tokyo Yakult Hanbai transitioned away from complex paper and Excel-based customer management, centralizing inquiry data and automating data aggregation. The initiative successfully eliminated one hour of daily reporting tasks and digitized 5 to 6 paper forms per case, transforming the call center department into a profit center.
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- 📰 Published: May 19, 2026 at 00:30
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Virtualex Consulting, Inc. (Headquarters: Tokyo; President and CEO: Hayato Maruyama; hereinafter "Virtualex"), a Virtualex Group company, has published a case study on the implementation of its call center CRM cloud service, "Virtualex iXClouZ" (hereinafter "iXClouZ"), at Tokyo Yakult Hanbai Co., Ltd. (Head Office: Taito-ku, Tokyo; President and CEO: Toshifumi Kasuga; hereinafter "Tokyo Yakult Hanbai").
Tokyo Yakult Hanbai delivers health and the joy of beauty to local customers through the delivery of various beverages such as "Yakult" and "Milmil," as well as cosmetics containing lactic acid bacteria fermentation extract.
Furthermore, to continue being a "familiar presence close to daily life," the company goes beyond product delivery to contribute to the safety and security of local communities through crime prevention and neighborhood watch activities in collaboration with local governments. Under the behavioral guidelines of "Being of service to as many people as possible, as quickly as possible," "Sharing a feeling of gratitude and warmth with everyone," and "Never giving up and doing our best with conviction," the company aims to be a "company to be proud of" that is loved and trusted by the community.
The company reviewed its complex customer information management that relied on a combination of paper and Excel. By introducing iXClouZ, they achieved centralized management of inquiry histories, automated aggregation work, and improved search speeds. This has reduced response times and operators' workload, while also realizing smooth information sharing with the headquarters and branch offices.
Improvement Requests Before System Implementation
Break away from management using a combination of paper (consultation cards) and Excel, and transition to a searchable system.
Centralize the management of inquiry information arriving from three directions: customers, headquarters, and branch offices.
Reduce the burden of daily aggregation work.
Review business workflows dependent on faxes and paper forms.
Effects After System Implementation
Paper-based (consultation card) management was abolished, and customer information and response history were centralized in the CRM.
The aggregation work, which took about 1 hour daily, was consolidated into monthly batch processing, significantly increasing the time available to focus on telephone responses.
The 5 to 6 paper forms generated per case were reduced to zero, eliminating the need for storage space.
Similar cases can now be searched and presented instantly when major complaints occur, improving the accuracy of reports to management.
The department, previously positioned as a cost center, was transformed into a profit center.
Click here for details of the Tokyo Yakult Hanbai case study.
About the Cloud CRM Service for Call Centers: Virtualex iXClouZ
Based on "inspirX," a multi-channel CRM software specialized for call center operations, this is an all-in-one monthly cloud service that accumulates, connects, and utilizes customer information from all touchpoints. It allows for short-term, low-cost implementation with reduced initial expenses. iXClouZ is developed in-house leveraging Virtualex's call center operational experience and can flexibly accommodate switching to inspirX depending on the customer's scale, workload, and integration with external systems.
Please feel free to contact Virtualex for inquiries.
Click here for inquiries.
■ About Virtualex Consulting, Inc. (https://www.virtualex.co.jp)
Since its founding, Virtualex Consulting has developed its business focusing on the "contact area between companies and customers." Based on the customer success philosophy that "the success of the customer is the key to the company's own growth," the company promotes the corporate slogan "Succession with You"—meaning not a one-time "Success" but continuous "Succession," and not just "for You" but acting in partnership "with You." Currently, the company provides services in a one-stop, hands-on manner by integrating consulting, technology, and operational capabilities for the DX and digital shift of client companies' CRM domains.
■ About Virtualex Group (https://www.vx-holdings.com)
The Virtualex Group, with approximately 1,000 employees united across its companies, provides services utilizing specialized knowledge to clients in a wide range of industries, including finance/insurance, IT/telecommunications, mail-order/internet services, education, and government/municipalities. In June 2016, the company was listed on the Tokyo Stock Exchange Mothers Market (currently the Growth Market).
■ Inquiries regarding this matter
Virtualex Consulting, Inc.
Please use the dedicated form for inquiries.
Tokyo Yakult Hanbai delivers health and the joy of beauty to local customers through the delivery of various beverages such as "Yakult" and "Milmil," as well as cosmetics containing lactic acid bacteria fermentation extract.
Furthermore, to continue being a "familiar presence close to daily life," the company goes beyond product delivery to contribute to the safety and security of local communities through crime prevention and neighborhood watch activities in collaboration with local governments. Under the behavioral guidelines of "Being of service to as many people as possible, as quickly as possible," "Sharing a feeling of gratitude and warmth with everyone," and "Never giving up and doing our best with conviction," the company aims to be a "company to be proud of" that is loved and trusted by the community.
The company reviewed its complex customer information management that relied on a combination of paper and Excel. By introducing iXClouZ, they achieved centralized management of inquiry histories, automated aggregation work, and improved search speeds. This has reduced response times and operators' workload, while also realizing smooth information sharing with the headquarters and branch offices.
Improvement Requests Before System Implementation
Break away from management using a combination of paper (consultation cards) and Excel, and transition to a searchable system.
Centralize the management of inquiry information arriving from three directions: customers, headquarters, and branch offices.
Reduce the burden of daily aggregation work.
Review business workflows dependent on faxes and paper forms.
Effects After System Implementation
Paper-based (consultation card) management was abolished, and customer information and response history were centralized in the CRM.
The aggregation work, which took about 1 hour daily, was consolidated into monthly batch processing, significantly increasing the time available to focus on telephone responses.
The 5 to 6 paper forms generated per case were reduced to zero, eliminating the need for storage space.
Similar cases can now be searched and presented instantly when major complaints occur, improving the accuracy of reports to management.
The department, previously positioned as a cost center, was transformed into a profit center.
Click here for details of the Tokyo Yakult Hanbai case study.
About the Cloud CRM Service for Call Centers: Virtualex iXClouZ
Based on "inspirX," a multi-channel CRM software specialized for call center operations, this is an all-in-one monthly cloud service that accumulates, connects, and utilizes customer information from all touchpoints. It allows for short-term, low-cost implementation with reduced initial expenses. iXClouZ is developed in-house leveraging Virtualex's call center operational experience and can flexibly accommodate switching to inspirX depending on the customer's scale, workload, and integration with external systems.
Please feel free to contact Virtualex for inquiries.
Click here for inquiries.
■ About Virtualex Consulting, Inc. (https://www.virtualex.co.jp)
Since its founding, Virtualex Consulting has developed its business focusing on the "contact area between companies and customers." Based on the customer success philosophy that "the success of the customer is the key to the company's own growth," the company promotes the corporate slogan "Succession with You"—meaning not a one-time "Success" but continuous "Succession," and not just "for You" but acting in partnership "with You." Currently, the company provides services in a one-stop, hands-on manner by integrating consulting, technology, and operational capabilities for the DX and digital shift of client companies' CRM domains.
■ About Virtualex Group (https://www.vx-holdings.com)
The Virtualex Group, with approximately 1,000 employees united across its companies, provides services utilizing specialized knowledge to clients in a wide range of industries, including finance/insurance, IT/telecommunications, mail-order/internet services, education, and government/municipalities. In June 2016, the company was listed on the Tokyo Stock Exchange Mothers Market (currently the Growth Market).
■ Inquiries regarding this matter
Virtualex Consulting, Inc.
Please use the dedicated form for inquiries.
FAQ
What kind of service is Virtualex iXClouZ?
It is a monthly cloud CRM service specialized for call center operations, centralizing customer information and interaction history to improve efficiency.
What were the results of the implementation at Tokyo Yakult Hanbai?
Paper-based management was abolished, saving 1 hour of daily aggregation work. It eliminated paper forms and enabled immediate searching of similar complaints.
What is the strength of Virtualex Consulting?
Their strength lies in one-stop, hands-on customer success support that combines consulting, technology, and operations, rather than just providing a system.