Virche Launches 'Marula Reset Oil,' a New Rinse-Off Beauty Oil

Anti-aging brand 'VIRCHE,' managed by株式会社ヴァーチェ (HQ: Osaka; Representative: Yuka Fujiwara), will release the 'Marula Reset Oil,' a rinse-off beauty oil, on September 1, 2026. This new product is designed as a daily morning facial cleanser. It removes excess sebum while moisturizing, leaving the skin soft, smooth, and free of stiffness. The development of this product began when employees experienced the moisturizing benefits of the brand's best-selling Marula oil for removing sebum. Driven by the desire to incorporate the benefits of Marula oil into a morning face-washing routine, the company developed this comfortable, rinse-off beauty oil. The formula uses a proprietary blend of five selected oils, including Marula oil, shea butter, and Murumuru butter. It is further enriched with moisturizing agents like niacinamide and five types of human-type ceramides, ensuring the skin is smooth and deeply hydrated after cleansing. Featuring oil-soluble vitamin C derivatives, the cleanser penetrates effectively and is gentle on the skin. It addresses dullness and promotes a more translucent, radiant look. The cleansing agents are chosen for their gentleness, making the product suitable for dry and sensitive skin. It effectively removes excess sebum without causing skin tightness, enveloping the skin in moisture. The scent is a natural herbal citrus, providing a fresh and bright start to the morning. It is recommended for daily morning washing as well as spot treatment for rough areas such as the nose and chin. The container uses a push-pump design for easy portion control, suitable for busy mornings. The company proposes a new 'oil-rich' habit for those feeling skin stiffness due to aging, dryness, or UV damage, by replacing their regular morning cleanser with the 'Marula Reset Oil.' It softens the skin and leads to a smooth, firm complexion. Price: 4,620 JPY (tax included) Volume: 50 mL Release Date: September 1, 2026 [How to Use] With dry hands and face, apply an appropriate amount to your palms and gently spread it over your skin with your fingertips. Rinse off with water or lukewarm water. *The recommended amount for facial cleansing is about 5–6 pumps.