Entering the Era of "Carrying Vegetables." Vegetable Tech Launches Hanging Strap Ads on Osaka Metro's Midosuji Line! Concurrently Hosting the "2nd Peace Food University" on April 17, 2026 – Connecting Awareness to Learning and Action

Vegetable Tech Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Masahiro Iwasaki, Ph.D. in Medicine, Registered Dietitian, Clinical Laboratory Technician) has launched in-train hanging strap advertisements on the Osaka Metro Midosuji Line starting March 26, 2026. This initiative is the first step in a "Vegetable Distribution Revolution" that advocates for an "era where vegetables can be carried around," aiming to redesign the daily commuting route into a "health route." Concurrently, by linking with the "Peace Food University" currently underway at Grand Green Osaka, the company aims to build a new urban healthcare pathway that leads from "awareness" to "learning, experiencing, and behavioral change." ■ Why this initiative now? According to the Ministry of Health, Labour and Welfare's "National Health and Nutrition Survey," the vegetable intake of Japanese people has fallen short of the target value (350g) for over 20 years, with the vegetable deficiency being particularly severe among the working generation in their 20s to 40s. Conventional vegetable distribution is based on the premise of "buying them, taking them home, and cooking them at home." However, with longer commuting times and an increase in dual-income households, this premise is increasingly deviating from modern lifestyles. In response to this structural issue, our company presents an approach to "redesign vegetables into a portable form." As the first step in implementing this in society, we selected the Osaka Metro Midosuji Line, which boasts approximately 1.2 million daily users, as our stage. ■ Overview of the initiative For one year starting March 26, 2026, Vegetable Tech's hanging strap advertisements will be displayed inside Osaka Metro Midosuji Line trains. The ad message is: "Vegetables can be carried around." By utilizing the hanging strap—a medium at "touching distance and eye level"—we will naturally present commuters with the new option of "carrying vegetables" in their daily lives. - Duration: 1 year from Thursday, March 26, 2026 - Line: Osaka Metro Midosuji Line - Message: "Vegetables can be carried around" - Train compositions, operational information, and schedules are not made public. - Please refrain from making inquiries to the railway company or station staff. - The posting period is planned and schedules are subject to change or cancellation without prior notice. - Please cooperate with mobile phone etiquette inside the trains. Concept: Redesigning the "Health Route" This initiative aims not to make people "take special actions for their health," but to create a state where health is naturally integrated into daily life. The core of this initiative lies in the idea of converting urban living routes into health routes. The goal is to create a state where "health is naturally integrated into everyday life" rather than "doing something special for the sake of health." - Carrying a beverage containing vegetable powder during a commute - Supplementing vegetables by adding vegetable powder to lunch while on the go or at work - Naturally incorporating vegetables on a continuous basis even while traveling or on holiday outings By naturally realizing such behaviors, we aim to redefine "vegetables as social infrastructure." This is the materialization of the company's "vegetables = social infrastructure" concept, redefining vegetables as an entity that "anyone can use without being conscious of it," much like water or electricity. Linkage with Peace Food University ~From Awareness to Learning and Action~ This initiative is linked with the "Peace Food University" currently unfolding at Grand Green Osaka. "Awareness (in the train) → Learning/Understanding (Seminar) → Action (Daily Life)" Peace Food University is a new platform for experientially learning the connection between health and the environment through food. It is a practical program that translates the "awareness" generated by the train ads into actual behavioral change. Rather than simply providing knowledge, it offers a catalyst for decision-making that changes the quality of life. ■ The 2nd Peace Food University (Held on April 17, 2026) On Friday, April 17, 2026, we will host the "2nd Peace Food University" at Grand Green Osaka. The theme for the second session is Health Checkups. We believe many people feel they "don't really understand" even when looking at their checkup results. This seminar goes beyond just "taking the exam and being done with it"; it will teach concrete methods to improve daily life based on those numbers. Let's learn how to become healthier and improve performance. Overview of the 2nd Peace Food University - Content: AI is evolving. What about your body? 30 minutes to change your work performance using health checkup numbers - Date: Friday, April 17, 2026. Doors open at 11:30 / 12:15-12:45 (Followed by Q&A) *For on-site participants: Free time from 13:00 to 13:30 after the seminar - Location: Well-being Improvement Space "SLOW AND STEADY" - Address: 4th Floor, South Building, Grand Green Osaka, 5-54 Ofukacho, Kita-ku, Osaka 530-0011 - Access: Directly connected to JR Osaka Station - Participation Fee: Free - Format: On-site participation (Capacity: 40 people) / Real-time online (Capacity: 300 people. Archive available) *Viewing the archive only is also possible - Organizer: Vegetable Tech Co., Ltd. - Cooperation: Japan Nutrition Concierge Association (General Incorporated Association) - Details: https://vegetabletech.co.jp/media/kiji.php?n=97 Click here to apply for the seminar [Seminar Overview] AI is rapidly evolving, bringing major changes to our work and lives. In an era where AI is evolving in this manner, the thing that remains the least updated might be "our own bodies." If you feel something is off about your weight, sleep quality, or daily physical condition, it is a sign that you should review your lifestyle and habits. This seminar will clearly explain from a medical and nutritional perspective how to apply numbers such as weight, blood sugar levels, neutral fats, cholesterol, and uric acid levels to "daily dietary management and lifestyle improvement," rather than just "looking" at the health checkup results. Through dietary adjustments that even busy business professionals can implement, we will present specific points that lead to improved performance not only of the body but also of the brain. Food choices shape the future When people choose vegetables for their health, it also leads to the revitalization of agriculture. As interest in healthy agricultural products grows, attention to more nature-friendly farming methods will also spread. The cycle of consumption and production will then lead to a healthy future for agriculture, local communities, and the global environment. Peace Food University will expand its activities alongside local communities as a place where people can feel a future where people, agriculture, nature, and society are connected, using food as the gateway. ■ Future Prospects Starting from "portable vegetables," Vegetable Tech will advance: - Collaborations with fitness gyms and sports - Collaborations with offices and commercial facilities - Expansion of health education and experiential events Ultimately, we aim to realize the vision of making "vegetables a standard feature of society" and achieving a "cycle of health and agriculture." ■ Representative's Comment The lack of vegetables is not an issue of individual awareness, but a structural problem where vegetables do not exist along people's daily routes. We will redefine vegetables from "something eaten at the dining table" to "something portable," and integrate them into urban life itself. Vegetable Tech Co., Ltd. Representative Director Masahiro Iwasaki (Ph.D. in Medicine, Registered Dietitian)