Vans, the action sports footwear and apparel brand, has teamed up with Tokyo-based graphic designer and artist GUCCIMAZE to launch the 'Vans Artist Collection With GUCCIMAZE' on Saturday, June 6, 2026. The 'Vans Artist Collection' is a project where talented contemporary artists interpret youth culture through their unique perspectives, expressing their creativity through Vans footwear and apparel. GUCCIMAZE is known for his unique graphic style that balances unease and tension with intense colors. Through this latest collection, GUCCIMAZE expresses his deep connection to the dance music and club scenes in Tokyo and beyond. Centered on the theme of 'Night Life,' the collection incorporates reflective materials into both footwear and apparel, creating items that change their appearance depending on the environment. The footwear adopts the iconic 'Premium Authentic' model, reinterpreted with a dual-layer concept. While it appears as a simple, classic black shoe at first glance, as the nylon upper wears down, scratches, and tears, GUCCIMAZE's signature neon green and custom-designed logo emerge from underneath. To celebrate the launch, a club event will be held on Friday, June 5, at Fumin Yugi Lion in Shibuya. The collection also extends to apparel and accessories, including t-shirts, shorts, headwear, socks, and backpacks, all accented with GUCCIMAZE's 'M' logo and signature neon green color.
FACT BOX
- Source: PR TIMES
- Category: Product Launch
- Organizations: Vans / VF Corporation / ABC-MART