【V3D Asia】Jeffrey Yang, who has worked at world-renowned architectural firm SOM and top developer K11, appointed as Chief Design Officer of V3D Asia
V3D Asia Co., Ltd. has appointed Jeffrey Yang, who has extensive experience at global architectural firm SOM and leading developer K11, as its Chief Design Officer. This move aims to transform 3D printing construction from a mere efficiency tool into a design strategy that enhances real estate value, addressing industry challenges.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 00:00
- 🔍 Collected: May 13, 2026 at 15:32
- 🤖 AI Analyzed: May 13, 2026 at 15:59 (27 min after Collected)
V3D Asia Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Jun Asami; hereinafter “V3D Asia”), which develops 3D printing construction businesses primarily in Southeast Asia, is pleased to announce that Jeffrey Yang (楊 鐘輝), who has over 20 years of experience in architectural design and real estate development in the United States, China, and Southeast Asia, has been appointed as Chief Design Officer (CDO) of the V3D Asia Group.
Jeffrey began his career as an architect at world-renowned architectural firms Skidmore, Owings & Merrill (SOM), Robert A.M. Stern Architects, and GreenbergFarrow, building a solid foundation in high-level design practice. Subsequently, as an executive at major Hong Kong developers Hang Lung Properties and K11 Concept Limited (New World Group), he led large-scale luxury mixed-use developments in mainland China. Most recently, he served as Director / Head of Real Estate Development at Altus Capital Partners (Asia), a special situations investment fund.
V3D Asia aims to evolve 3D printing construction from a mere construction method innovation into a design strategy that enhances real estate value itself, by incorporating Jeffrey's expertise in both “world-class architectural design” and “Asian real estate development and investment.”
**Industry Challenge: The need for value creation beyond “efficiency”**
Until now, 3D printing construction has largely been discussed in the context of efficiency, such as reducing construction costs and addressing labor shortages. However, the true value of this construction method extends beyond that.
3D printing allows for curved, organic, and integrated forms that were difficult to achieve with conventional methods due to cost and time constraints. This directly leads to designs that harmonize with local culture and natural environments, spatial configurations that maximize land potential, and improved experiential value for hotels and residences.
Conversely, to unlock the full potential of 3D printing construction, design leadership capable of conceiving architectural design, constructability, business viability, and operational value from the earliest design stages is indispensable. Jeffrey's appointment as CDO directly addresses this challenge.
**Jeffrey Yang (楊 鐘輝) Profile**
Founder, Puzzle Mission International Limited (拼圖建築設計國際)
He has over 20 years of experience in architectural design and real estate development in the United States, China, and Southeast Asia. While studying at the University of Tennessee in the U.S., he began working in design practice at world-renowned architectural firm Skidmore, Owings & Merrill (SOM) after winning an architectural competition. During his 13 years in the U.S., he was involved in various architectural projects at SOM, Robert A.M. Stern Architects, and GreenbergFarrow, building a solid foundation in high-level design practice.
Subsequently, he earned a Master of Science in Real Estate Development from Columbia University. For approximately 10 years in Hong Kong, he worked at Hang Lung Properties and K11 Concept Limited (New World Group), promoting large-scale luxury mixed-use development projects in mainland China. At Altus Capital Partners (Asia), as Director / Head of Real Estate Development, he oversaw the entire project lifecycle, from value creation strategies and feasibility studies for real estate investment cases to design management and development execution.
Currently, as the Founder of Puzzle Mission International Limited, he handles architectural design, master planning, design management, and real estate development support.
**【Key Project Achievements】**
| Project Name | Location | Overview |
|---|---|---|
| Mactan Beach Resort | Cebu, Philippines | Reconstruction of a long-dormant resort into a high-value beach resort |
| SOI33 / MAXX | Bangkok, Thailand | Renovation and repositioning of existing hotel and commercial facilities |
| Center 66 / Plaza 66 / Palace 66 | Wuxi, Shenyang, China | Large-scale mixed-use development including luxury commercial facilities, offices, hotels (including Conrad in Shenyang), and serviced residences |
| Beijing HACC / Beijing Art Mall | Beijing, China | Art and commercial complex including theaters, cinemas, museums, commercial facilities, and offices |
Jeffrey began his career as an architect at world-renowned architectural firms Skidmore, Owings & Merrill (SOM), Robert A.M. Stern Architects, and GreenbergFarrow, building a solid foundation in high-level design practice. Subsequently, as an executive at major Hong Kong developers Hang Lung Properties and K11 Concept Limited (New World Group), he led large-scale luxury mixed-use developments in mainland China. Most recently, he served as Director / Head of Real Estate Development at Altus Capital Partners (Asia), a special situations investment fund.
V3D Asia aims to evolve 3D printing construction from a mere construction method innovation into a design strategy that enhances real estate value itself, by incorporating Jeffrey's expertise in both “world-class architectural design” and “Asian real estate development and investment.”
**Industry Challenge: The need for value creation beyond “efficiency”**
Until now, 3D printing construction has largely been discussed in the context of efficiency, such as reducing construction costs and addressing labor shortages. However, the true value of this construction method extends beyond that.
3D printing allows for curved, organic, and integrated forms that were difficult to achieve with conventional methods due to cost and time constraints. This directly leads to designs that harmonize with local culture and natural environments, spatial configurations that maximize land potential, and improved experiential value for hotels and residences.
Conversely, to unlock the full potential of 3D printing construction, design leadership capable of conceiving architectural design, constructability, business viability, and operational value from the earliest design stages is indispensable. Jeffrey's appointment as CDO directly addresses this challenge.
**Jeffrey Yang (楊 鐘輝) Profile**
Founder, Puzzle Mission International Limited (拼圖建築設計國際)
He has over 20 years of experience in architectural design and real estate development in the United States, China, and Southeast Asia. While studying at the University of Tennessee in the U.S., he began working in design practice at world-renowned architectural firm Skidmore, Owings & Merrill (SOM) after winning an architectural competition. During his 13 years in the U.S., he was involved in various architectural projects at SOM, Robert A.M. Stern Architects, and GreenbergFarrow, building a solid foundation in high-level design practice.
Subsequently, he earned a Master of Science in Real Estate Development from Columbia University. For approximately 10 years in Hong Kong, he worked at Hang Lung Properties and K11 Concept Limited (New World Group), promoting large-scale luxury mixed-use development projects in mainland China. At Altus Capital Partners (Asia), as Director / Head of Real Estate Development, he oversaw the entire project lifecycle, from value creation strategies and feasibility studies for real estate investment cases to design management and development execution.
Currently, as the Founder of Puzzle Mission International Limited, he handles architectural design, master planning, design management, and real estate development support.
**【Key Project Achievements】**
| Project Name | Location | Overview |
|---|---|---|
| Mactan Beach Resort | Cebu, Philippines | Reconstruction of a long-dormant resort into a high-value beach resort |
| SOI33 / MAXX | Bangkok, Thailand | Renovation and repositioning of existing hotel and commercial facilities |
| Center 66 / Plaza 66 / Palace 66 | Wuxi, Shenyang, China | Large-scale mixed-use development including luxury commercial facilities, offices, hotels (including Conrad in Shenyang), and serviced residences |
| Beijing HACC / Beijing Art Mall | Beijing, China | Art and commercial complex including theaters, cinemas, museums, commercial facilities, and offices |