[Utena Co., Ltd.] Commemorative Logo Released for 100th Anniversary in 2027
Utena unveils commemorative logo for its 100th anniversary, naming its 99th year the “White Anniversary.”
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:26
- 🔍 Collected: March 28, 2026 at 21:59 (21h 33m after Published)
- 🤖 AI Analyzed: April 6, 2026 at 12:46 (206h 46m after Collected)
Utena Co., Ltd., a cosmetics manufacturer (Head office: Setagaya-ku, Tokyo, Representative Director: Motoaki Tagashira), will celebrate its 100th anniversary on March 26, 2027. To commemorate this significant milestone, we have created a "100th Anniversary Commemorative Logo."
Furthermore, likening it to "Hakuju" (white longevity), which celebrates 99 years of age, the year 2026, the year before the 100th anniversary, has been named "Hakushunen" (White Anniversary). Leading up to the 100th anniversary, we will be launching various initiatives to express our gratitude to our customers.
■ Design and Vision of the 100th Anniversary Commemorative Logo
The company name "Utena" means "calyx of a flower," embodying the desire to "support the beauty of all people" just as a calyx supports the beauty of a flower. The 100th anniversary commemorative logo symbolically expresses the aspirations we have cherished since our founding in 1927, using the flower calyx, the origin of our company name, as its motif. As we approach the milestone of our 100th anniversary, the logo depicts "a trajectory of beauty continuing from past to future," "accumulated aspirations," and "human connections" through an organic floral form and delicate overlapping lines that gently embrace. Additionally, by intentionally using the Kanji characters for "Hyakushunen" (100th Anniversary), we express the profound history of a century.
【Creation Episode】
This logo was created by one of our employees who has a background as a designer and now works in the marketing department. Because our employee experiences Utena's culture daily and shares its journey, the logo is imbued with Utena's unique essence down to the finest details.
■ About the 99th Anniversary Commemorative Logo "Hakushunen" (White Anniversary)
～99th Anniversary. Connecting the path to one hundred, a milestone of Hakuju.～
Utena has positioned the year from March 26, 2026, as the prologue to its 100th anniversary and named it "Hakushunen" (White Anniversary). Following the custom of celebrating 99 years as "Hakuju" (white longevity), derived from subtracting one from "Hyaku" (one hundred) to form "Haku" (white), this name embodies our wish to celebrate this crucial preparatory period leading up to the 100th anniversary together with everyone.
■ Our Aspirations Towards the 100th Anniversary
～Creating "unseen beauty." Generating unique value.～