Konica Minolta Japan Strengthens Marketing Strategy with Usonar's 'LBC' and 'PlanSonar'

Konica Minolta Japan Implements Usonar's Corporate Database 'LBC' and 'PlanSonar'

Usonar Co., Ltd. announced that Konica Minolta Japan, Inc. has adopted its corporate database solutions. This implementation is part of Konica Minolta Japan's ongoing effort to realize 'customer-centric value creation and co-creation.'

### Implemented Services and Application The following services were introduced: - Usonar's corporate database 'LBC' (utilized for marketing data, including scoring and high-risk flags). - The management strategy platform 'PlanSonar'.

'LBC' is Japan's largest corporate database, assigning 11-digit management codes to business sites nationwide. It consolidates rich attribute information such as industry, revenue, profit, number of employees, and fixed IP addresses, enabling data cleansing, attribute expansion, and the identification of prospective clients.

### Background of Implementation Konica Minolta Japan offers optimal solutions by combining its products and services with those of other companies. To effectively address customer needs, the freshness and granular understanding of customer behavior are critical. By adopting Usonar, which allows for visualizing behavioral changes at the business-site level—including small and medium-sized enterprises—Konica Minolta Japan aims to refine its marketing strategies.

### Selection Criteria The decision was based on several key strengths: - Comprehensive coverage of business sites, including SMEs. - Usability and robust support system. - Proven track record with large enterprises. - Superiority of the intent data functionality, specifically the number of detectable companies and the ability to simulate search keywords directly within the tool.

### Future Outlook Konica Minolta Japan intends to maximize the utility of this data for refined lead nurturing and improved sales approach precision. They are particularly interested in the 'Story' feature, which provides detailed qualitative tags for companies, and the scoring information covering even small businesses.

Takahiro Imai, Director at Konica Minolta Japan, commented that Usonar's high-definition corporate data has a strong affinity with their initiative to visualize digital marketing efforts, expressing high expectations for its role in their marketing transformation.