Inageya to Launch 35th "Tokushimaru" Mobile Supermarket in Isehara and Atsugi Cities

Inageya Co., Ltd. (Headquarters: Tachikawa, Tokyo; President: Yoshikazu Motosugi) will launch its 35th "Tokushimaru Inageya" mobile supermarket in Isehara City and Atsugi City, Kanagawa Prefecture, starting Wednesday, June 3, 2026. Our company entered into a franchise agreement with Tokushimaru Inc. (Headquarters: Tokushima City, Tokushima; President: Ayumu Shingu), which operates the mobile supermarket business, and launched our first vehicle in October 2017 based out of a store in Kodaira City, Tokyo. We have since expanded the business in Tokyo, Kanagawa, and Saitama. We are now starting the operation of our 35th vehicle, based at the Inageya Hiratsuka Shinomiya store. This will bring the total number of operational vehicles to 16 in Tokyo, 12 in Kanagawa, and 6 in Saitama, for a total of 34 vehicles. Overview of the 35th Tokushimaru Inageya Mobile Supermarket 1. Purpose: To serve as a lifeline for those who have difficulty shopping, provide safe and secure food, create employment opportunities, and offer community watch support. 2. Business Content: Individual business owners, under a sales consignment contract, will load a small refrigerated vehicle with about 400 items (approx. 1,200 units) from our stores and visit customers in the community to sell products directly. 3. Main Operating Area for Vehicle #35: Isehara City and Atsugi City, Kanagawa Prefecture. 4. Scheduled Start Date: Wednesday, June 6, 2026. 5. Sales Partner: Yuta Abe. 6. Name: Tokushimaru Inageya Mobile Supermarket No. 35. 7. Base Store: Inageya Hiratsuka Shinomiya Store. Inheriting the Founding Spirit: In 1900, Inageya's founder, Namizo Saruwatari, peddled vegetables, dried fish, eggs, and farm tools from a large cart in the Tama area of Tokyo. 117 years later, we are restarting this original form of commerce by swapping the cart for a truck. Growing Need Due to an Aging Population: There are an estimated 9.043 million "shopping refugees" in Japan (2020 estimate by MAFF), a serious social issue. Within our market area, the number of elderly people who find it difficult to visit nearby stores is increasing. By adopting the business model of "Tokushimaru Mobile Supermarket," which has 1,197 vehicles in operation nationwide (as of April 13, 2026), we will meet the growing demand for mobile supermarkets. We aim to contribute to the community as a "helpful local business" by continuing to add vehicles and playing an infrastructural role through daily food provision. Through regular visits, we will also collaborate with local governments to contribute to community safety and security.