What is the purpose of this partnership?

The aim is to enhance guest experience, strengthen park operations, and improve the brand image of both parties through joint marketing with each partner company.

What specific collaborations will take place?

Nissin Foods will integrate food and entertainment, Nichiban will support guest health and crew, and Sankyu will provide technical support for park facilities and safe operations. Specific plans will be announced later.

When will this partnership begin?

The Corporate Marketing Partnership agreement was concluded on Wednesday, April 1, 2026.

Universal Studios Japan Concludes Corporate Marketing Partnerships with Nissin Foods Holdings Co., Ltd., Nichiban Co., Ltd., and Sankyu Inc.

Published Apr 2, 2026 8:33 PM ・ Updated Jun 2, 2026 1:01 PM ・ 13 min read ・ Source: PR TIMES

Universal Studios Japan (USJ) has signed corporate marketing partnership agreements with Nissin Foods Holdings Co., Ltd., Nichiban Co., Ltd., and Sankyu Inc., effective April 1, 2026, to enhance guest experience and strengthen park operations.

Universal Studios Japan (operated by USJ LLC) has concluded Corporate Marketing Partnership agreements with Nissin Foods Holdings Co., Ltd., Nichiban Co., Ltd., and Sankyu Inc., effective April 1, 2026 (Wednesday).

Moving forward, we will promote various initiatives and joint marketing efforts with our partners to enhance the experience value for all guests. Specific collaboration details will be decided and announced as they become available.

This year, Universal Studios Japan celebrates its 25th anniversary, and under the anniversary theme "Discover U!!!", various events are being rolled out. Through these new partnerships, we will deliver initiatives filled with surprise and excitement through diverse projects. Please look forward to them.

Collaboration with Nissin Foods Holdings Co., Ltd.

Through this partnership, Nissin Foods Holdings Co., Ltd. aims to create new surprises and joys by combining "food" that is part of daily life with "entertainment" that creates extraordinary experiences, delivering smiles and感動 to many guests.

Collaboration with Nichiban Co., Ltd.

Through this partnership, Nichiban Co., Ltd. will create an environment where guests visiting Universal Studios Japan can immerse themselves in extraordinary experiences safely and healthily, and support the park's crew (employees) to work vibrantly through products and events.

Collaboration with Sankyu Inc.

Since the park's opening, Sankyu Inc. has continuously supported the creation of an environment where guests can enjoy the park with peace of mind, through maintenance and preservation work for attractions and park facilities, from a technical perspective.

Going forward, as an "Official Technical Partner," Sankyu will leverage its high technical capabilities and skills cultivated over many years to jointly build safer park operations and undertake various collaborative measures aimed at enhancing corporate brand value.

*Alphabetical order by English company name

What is a Corporate Marketing Partnership?

A Corporate Marketing Partnership refers to a relationship where a company sponsors Universal Studios Japan's attraction facilities, events, food and merchandise facilities, and other facilities or services, and jointly conducts marketing activities such as advertising and promotions with Universal Studios Japan to enhance mutual publicity. It aims to foster a "good partnership" that seeks marketing benefits, including improving corporate and brand image, through mutual cooperation.

About Universal Studios Japan

Universal Studios Japan is part of the Comcast NBCUniversal Group. Universal Studios Japan has established itself as a major landmark in the entertainment and leisure industry, attracting many guests from both within Japan and overseas. It offers world-class entertainment, including authentic attractions and shows themed not only on popular Hollywood movies but also on various globally popular entertainment brands such as Japanese anime, and seasonal events that guests can fully enjoy. It is a special place where all visiting guests can break out of their shells and become "super energetic" through unforgettable experiences of "super excitement and super emotion" found only here.

Since its opening in 2001, it has continuously innovated, with "The Wizarding World of Harry Potter" enjoying immense popularity, the groundbreaking flying coaster "The Flying Dinosaur" soaring over the "Jurassic Park" area, the "Minion Hacha-Mecha Ride" offering unimaginable "hacha-mecha" fun in the popular "Minion Park" area, and "Super Nintendo World" themed on Nintendo's game world, where guests can unleash their playful instincts using their entire bodies for an unprecedented "play experience." It has successively launched world-class entertainment and achieved further evolution and growth. In 2026, the park will celebrate its 25th anniversary with the theme "Discover U!!!", delivering a special year where "an unknown self awakens" through 25 years of super stimulating entertainment.

About Nissin Foods Holdings Co., Ltd.

Founded in 1958, Nissin Foods is a pioneer in instant noodles, revolutionizing global food culture through the creation of new foods, such as the world's first instant noodles "Chicken Ramen" and the world's first cup noodles "Cup Noodle" in 1971. Currently, it is also focusing on optimized nutrition food businesses that solve modern food challenges, pursuing a perfect balance of nutrition and deliciousness, and providing diverse food solutions using marketing and innovation.

Nissin Foods Holdings Co., Ltd. Website

https://www.nissin.com/jp/company/

About Nichiban Co., Ltd.

Since its founding in 1918, Nichiban has been manufacturing and selling tape products that contribute to people's healthy and comfortable lives, based on its unique adhesive technology cultivated over many years.

This time, we support a wide range of areas, including first aid bandages "Careleaves" provided for first aid, familiar tapes such as "Cellotape®" used at home, school, and office, daily necessities such as analgesic and anti-inflammatory patches, and tapes useful for solving problems in medical and industrial fields.

Nichiban Co., Ltd. Website

https://www.nichiban.co.jp/

About Sankyu Inc.

Sankyu Inc. is a company founded in 1918, engaged in logistics and plant engineering businesses. In addition to logistics businesses such as port transportation, land and international logistics, it handles plant construction, heavy cargo transportation and installation, and maintenance consistently, making it a company that can provide integrated logistics and engineering. It is a pioneer in the heavy cargo transportation and installation field, possessing high technical capabilities and skills, and has established a wide network of bases both domestically and internationally.

Sankyu Inc. Official Website

https://www.sankyu.co.jp/

HARRY POTTER and all related characters and elements (C) & ™ Warner Bros. Entertainment Inc. Publishing Rights (C)J.K. Rowling.

TM & (C) Universal Studios & Amblin Entertainment

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Source: PR TIMES
Category: News