URBAN RESEARCH Collaborates with 'Amakusa Shuzo' (Est. 1899 in Amakusa, Kumamoto) to Release Exclusive Enthusiast Item
Key facts
- URBAN RESEARCH Collaborates with 'Amakusa Shuzo' (Est. 1899 in Amakusa, Kumamoto) to Release Exclusive Enthusiast Item
- URBAN RESEARCH's 'JAPAN MADE PROJECT' has partnered with Kumamoto's Amakusa Shuzo to release an exclusive 'Ike no Tsuyu' canned shochu highball on April 10, 2026.
- Source: PR Times
- Date: April 10, 2026
Direct answer
URBAN RESEARCH's 'JAPAN MADE PROJECT' has partnered with Kumamoto's Amakusa Shuzo to release an exclusive 'Ike no Tsuyu' canned shochu highball on April 10, 2026.
- Citation
- URBAN RESEARCH Collaborates with 'Amakusa Shuzo' (Est. 1899 in Amakusa, Kumamoto) to Release Exclusive Enthusiast Item (April 10, 2026), PR Times
- Source
- PR Times
- Date
- April 10, 2026
URBAN RESEARCH's 'JAPAN MADE PROJECT' has partnered with Kumamoto's Amakusa Shuzo to release an exclusive 'Ike no Tsuyu' canned shochu highball on April 10, 2026.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 03:55
- 🔍 Collected: April 10, 2026 at 09:01 (5h 5m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 07:01 (237h 59m after Collected)
At 'SHARE THE LOCAL Kumamoto Amakusa', currently being held as a touring exhibition across our stores, we will be selling collaborative products with 'Amakusa Shuzo' (hereafter Amakusa Shuzo), a general partnership company established in 1899 in Amakusa, Kumamoto.
This project came to life after the person in charge of URBAN RESEARCH's JAPAN MADE PROJECT drank 'Ike no Tsuyu' at a restaurant, was deeply moved by how delicious it was, visited Amakusa Shuzo directly, and made a passionate offer.
This is an exclusive item born from deep affection, targeted at 'Ike no Tsuyu' lovers nationwide.
LINE UP
Ike no Tsuyu Highball (Amakusa Shuzo × JAPAN MADE PROJECT)
¥800 (10% Tax Included)
Volume: 360ml
Among the many flavors of 'Ike no Tsuyu', this is the first authentic shochu-based canned highball created by Amakusa Shuzo, based on their 'Murasaki' flavor.
The 'Murasaki', made using a highly sweet variety of purple sweet potato called 'Fukumurasaki' grown in-house by Amakusa Shuzo, pairs perfectly with soda. A wine-like sweetness and aroma, along with the refreshing burst of carbonation, spreads delightfully in the mouth.
[Launch Date]
Friday, April 10, 2026
[Available Store]
THE GOODLAND MARKET Horie Store
1-20-9 Minamihorie, Nishi-ku, Osaka-shi, Osaka 550-0015
TEL: 050-2017-9002
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FAQ
What is the name of the project operated by URBAN RESEARCH that collaborates with regional Japanese producers?
The project is called the 'JAPAN MADE PROJECT,' operated by URBAN RESEARCH Co., Ltd., focusing on showcasing interesting regional people and products from across Japan.
Which distillery established in 1899 in Amakusa, Kumamoto is collaborating with URBAN RESEARCH?
Amakusa Shuzo, a general partnership company established in 1899 in Amakusa, Kumamoto, is collaborating with URBAN RESEARCH on a special product release.
What inspired the URBAN RESEARCH team to initiate the collaboration with Amakusa Shuzo?
The collaboration began when the URBAN RESEARCH JAPAN MADE PROJECT staff tried 'Ike no Tsuyu' at a restaurant, was impressed by its taste, and visited Amakusa Shuzo to propose a partnership.
What is the name and price of the exclusive canned highball product launched by Amakusa Shuzo and URBAN RESEARCH?
The product is called 'Ike no Tsuyu Highball (Amakusa Shuzo × JAPAN MADE PROJECT)' and is priced at ¥800, including 10% tax, with a volume of 360ml.
Where and when will the collaborative product be available starting April 10, 2026?
The product launches on Friday, April 10, 2026, at THE GOODLAND MARKET Horie Store located at 1-20-9 Minamihorie, Nishi-ku, Osaka-shi, Osaka 550-0015.