URBAN RESEARCH Co., Ltd. has established a space to sell URBAN RESEARCH items inside the "Satoyama Salon" at ASICS Satoyama Stadium, the home stadium of FC Imabari (operating company: Imabari. Yume Sports). This is the only location in Ehime Prefecture where you can directly purchase our products.
Moving forward, the sales space will offer products from various URBAN RESEARCH brands, including "TINY GARDEN by URBAN RESEARCH," proposing ways to enrich the time spent at ASICS Satoyama Stadium through our products.
Background Since 2021, URBAN RESEARCH has continued community-rooted initiatives as a "Partner Sharing Awesomeness" with FC Imabari. As part of this, we have held the "TINY GARDEN FESTIVAL," an event where you can experience clothing, food, housing, and play centered around camping, three times since 2023 at the ASICS Satoyama Stadium. In 2025, we acquired the naming rights for the backyard of the Satoyama Salon. We aim to create a place that generates bustle 365 days a year as a community exchange hub open to the region called "TINY GARDEN by URBAN RESEARCH," where everyone from local adults to children can gather. The operation of this space will be carried out by FC Imabari, and URBAN RESEARCH Co., Ltd. will handle the direction.
About the Handled Products We will sell URBAN RESEARCH Co., Ltd. products that enrich the time spent at the Satoyama Stadium.
・TINY GARDEN PRODUCTS Based on the concept of spending time following your heart in places that feel good to you, such as parks and outdoor play, we offer picnic goods, toys, cutlery, and apparel goods that families can enjoy. This product lineup enriches playtime at TINY GARDEN by URBAN RESEARCH. Instagram @ tinygardenproducts
・DOORS GROCERY An original food label by URBAN RESEARCH DOORS with the concept of "Making current life comfortable." Because it is food you eat every day, we offer high-quality taste at reasonable prices. We carefully select and deliver only what we can confidently recommend. Perfect as a gift for that special someone. In the future, we plan to offer collaboration menus at the Satoyama Salon. Instagram @ urban_research_doors
・commpost From the field of fashion, we want to show a new common sense for the future global environment and the way people work and live. Born from this desire, it is a platform promoting the circular economy of URBAN RESEARCH Co., Ltd. At commpost, through collaboration with different industries, we promote the regeneration and circulation of corporate waste and unused resources, aiming for a society without waste. In addition, we strive to create an environment where diverse people can grow together, such as providing a flexible and fair employment environment and initiatives that satisfy people's hearts. Through this lineup, we will dispatch the actions towards future environmental and social issues that FC Imabari and URBAN RESEARCH Co., Ltd. value. > Website Instagram @ ur_commpost
*Future handled products are scheduled to be replaced sequentially.
URBAN RESEARCH Co., Ltd. Merchandise Space [Location] Inside Satoyama Salon, ASICS Satoyama Stadium, 1-3 Takahashi Fureai no Oka, Imabari City, Ehime Prefecture 794-0067
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: TINY GARDEN PRODUCTS / DOORS GROCERY