Unito Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Yutaro Kondo; hereinafter "our company"), which operates "unito," a housing service where rent decreases on days you are not staying, has launched "unito residence SHINJUKU Hatsudai" (Location: Shibuya-ku, Tokyo), a furnished service apartment that incorporates the rent system "Rerent," which is linked to the number of days stayed, at a property owned by Be-Lot Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Makoto Miyauchi; hereinafter "Be-Lot"). This is the second collaboration between the two companies, and the property opened on July 1, 2026.

This property is part of the expansion of a new residence operation model that fuses rental housing and accommodation functions, promoted by both companies. It aims to provide housing that meets the diversifying needs of lifestyles, such as dual residence and long-term stays.

The "unito residence" series are furnished service apartments that can be contracted on a monthly basis, for which our company has obtained patents (※1) (※2). Contract applications can be completed online and via smartphone app, with move-in possible as early as the same day. Upon move-in, infrastructure services such as electricity, gas, water, and Wi-Fi are already set up. After moving in, if you apply online for days you will be away, your rent will be reduced according to the number of days applied for. (Resident registration is possible).

"unito residence SHINJUKU Hatsudai" is conveniently located a 7-minute walk from Hatsudai Station, just one stop from Shinjuku Station. While offering excellent access to major downtown areas, the surrounding neighborhood provides a calm living environment, making it suitable for those who prioritize balancing work and private life. With the "Rerent" system, rent can be reduced on days of absence, allowing for flexible living arrangements without being tied to a fixed monthly rent, adaptable to lifestyles such as frequent business travelers or dual residence in the city.

About the Rent System "Rerent" - Live Only for the Days You Stay

"Rerent" is a daily rent system that our company has patented and independently developed (※1). It is a system where rent is reduced based on the number of days applied for when residents apply online for days they will be away. By offering the room as accommodation during the "Rerent" period, residents can adjust their rent to "only the days they lived there."

This "dual operation of rental and accommodation" allows for both flexible living for residents and maximized residence management revenue through stable high occupancy rates regardless of the season.

The "unito residence" series is fully equipped with furniture and appliances to our company's specifications. When residents are away, their belongings can be stored in the provided lockable storage. Before and after the "Rerent" period, the room is cleaned by the operating staff before being rented out. Therefore, it offers a "comfortable hotel-like stay experience" not only to accommodation users but also to "unito residence" residents after the "Rerent" period.

※1: Business model patents for Rerent: "Patent No. 6844050" and "Patent No. 7504404"

※2: When Rerent is applied, a two-month contract is required for the first month.

◼︎ About unito residence SHINJUKU Hatsudai

"unito residence SHINJUKU Hatsudai" is ideally located a 5-minute walk from Hatsudai Station on the Keio Shin Line, just one stop from Shinjuku Station, yet the surrounding area offers a tranquil living environment. It is fully equipped with furniture, appliances, and infrastructure, as well as kitchenware and daily necessities, allowing you to start your new life from the day you move in. (Electricity, gas, water, and Wi-Fi are included in the monthly rent).

<Property Overview>

・Location: 2-13-7 Honcho, Shibuya-ku, Tokyo

・Access: 7-minute walk from Hatsudai Station on the Keio Shin Line

・Operator: Unito Inc.

・Layout: 1K

・Size: 25.44m2 to 34.80m2

・Capacity: 3 people (4 people for 34.80m2 only)

・Number of rooms: 9 rooms

※5 of these rooms opened on July 1. The remaining 4 rooms are scheduled to open sequentially.

Reservations can be made here

◼︎ About Unito Inc.

Under the banner of "Pursuing the Optimization of Living," we plan, develop, and operate hotels and service apartments where rent is not charged on days you are not staying, and we develop and operate "unito," a living platform that allows for online contract completion and move-in as early as the same day. We pursue the optimization of living centered around our unique business model "Rerent," where the rent paid is only for the "days lived."

"unito" Platform URL: https://unito.life/

<Company Overview>

Company Name: Unito Inc. (Reading: Yunitto)

Location: Ohashi Kaikan, 3-7-11 Higashiyama, Meguro-ku, Tokyo

Representative: Representative Director Yutaro Kondo

Business Start Date: February 25, 2020

URL: https://unito.life/company

◼︎ About Be-Lot Co., Ltd.

As a real estate finance consulting company, we handle everything from acquisition, redevelopment, development, and sale of real estate to consulting, asset management, and property management, with a focus on real estate investment and development.

By enhancing the value of income-generating properties, we meet the diverse needs of property owners and investors, while promoting real estate utilization that captures the changes of the times.

We operate nationwide in major cities, primarily in the Tokyo metropolitan area, and as a company listed on the Tokyo Stock Exchange Standard Market, our strengths lie in our stable management foundation and track record.

<Company Overview>

Company Name: Be-Lot Co., Ltd. (Tokyo Stock Exchange Standard: 3452)

Location: 10F, Shinbashi Center Place, 1-11-7 Shinbashi, Minato-ku, Tokyo

Representative: Representative Director Makoto Miyauchi

Establishment Date: October 10, 2008

URL: https://www.b-lot.co.jp/

【Contact for Media Inquiries】

・Unito Inc. Public Relations: Hiraoka

MAIL: pr@unito.me

FACT BOX

  • Source: PR TIMES
  • Category: 協業