Unifa CEO Yasuyuki Toki Appointed as Representative Director of the Kodomo DX Promotion Association

Unifa Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yasuyuki Toki; hereinafter 'Unifa'), which solves social issues related to childcare through the power of technology centered on 'Hoiku AI™' (Childcare AI), announces that its CEO, Yasuyuki Toki, has been newly appointed as the Representative Director of the Kodomo DX Promotion Association. Moving forward, we will work more closely with the members of the Kodomo DX Promotion Association and relevant government ministries to promote environmental improvements that support child-rearing across society, further accelerating the promotion of 'Kodomo DX'.

1. Overview of the Kodomo DX Promotion Association and the Background of Unifa's Participation According to the vital statistics report released by the Ministry of Health, Labour and Welfare in March 2026, the number of births in the past year remained at 706,118, a decrease of 12,181 (1.7%) from the same period last year (718,299), indicating that the declining birthrate in Japan is progressing at a pace faster than expected. The Children and Families Agency has set 'realizing a child-centered society' as the basic philosophy of its child policy, promoting policies from the perspective of children and young people across society. Specific initiatives include ensuring the quality of education and childcare and securing human resources such as childcare workers. Furthermore, the nationwide expansion of 'Child Data Linkage' is being promoted to identify children and families in need of support early and proactively reach out to them.

The Kodomo DX Promotion Association aims to realize an effective 'child-centered society' from the perspective of technology utilization, while collaborating with administrative agencies such as the Children and Families Agency, with the mission of 'gathering digital technology to promote environmental improvements to support child-rearing across society.'

Unifa has been supporting the reduction of the workload of childcare workers, the creation of a comfortable working environment, and the securing and improvement of the 'quality' of childcare through its comprehensive ICT service 'Lookmee'. With this appointment as Representative Director, we will strive to promote DX across the entire industry, transcending the framework of individual companies, and realize the improvement of the 'quality' of childcare and the social status of childcare workers, in conjunction with various measures promoted by the Children and Families Agency.

2. Profile of the New Representative Director and Comments on Appointment Yasuyuki Toki, CEO of Unifa Inc., joined Sumitomo Corporation in 2003, engaging in investment and business development support for startups in the retail and internet sectors. Later, he was involved in management and organizational strategy formulation at Roland Berger and Deloitte Tohmatsu. He founded Unifa in 2013 and developed the comprehensive childcare ICT service 'Lookmee'. He is a social entrepreneur highly regarded both domestically and internationally, having won the Startup World Cup and being selected as an Endeavor Entrepreneur. In August 2025, he received the 'Jury's Special Award' at the 'Japan Startup Awards 2025' hosted by the Ministry of Economy, Trade and Industry.

'I am Yasuyuki Toki, and I have been appointed as the Representative Director of the Kodomo DX Promotion Association. Amidst the serious declining birthrate facing Japan, the essential purpose of DX in childcare is not just efficiency, but the creation of a 'child-centered society.' By using AI/digital power to eliminate complex administrative burdens, we aim to maximize the time for childcare workers and parents to look into children's eyes and listen to their unspoken voices, creating a society where children and adults can feel tangible happiness. This will be the foundation for supporting children's healthy growth. We will continue to deliver technology as 'warm support' and work with passion to realize a future that is a 'child-centered society.''

3. About Lookmee and Unifa Inc. The 'Lookmee' series automatically aggregates data such as attendance, temperature, sleep, meals, and photos, and automatically transfers them to reports and contact books. By DX-ing childcare-related tasks, we aim to significantly reduce workload and create mental and time leeway for childcare workers. To date, the 'Lookmee' series has been introduced in over 20,000 facilities and about 70 municipalities. Unifa is a 'Childcare-Tech' startup aiming to solve social issues related to childcare. With the purpose of 'creating new social infrastructure that generates family happiness around the world,' we develop and provide the comprehensive childcare ICT service 'Lookmee®.'