uniam Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Ai Sugimoto; hereinafter 'the Company'), which operates a cat-specific healthcare brand under the purpose 'Live uniquely with cats,' announces that from Friday, June 6, 2026, it will sequentially commence sales of its popular products 'Dry Food Wild Pro,' 'Functional Treat Pure Puree,' and 'Functional Wet Food Care Deli' at Don Quijote chain stores nationwide (*2).
(For a list of stores handling the products, please visit: https://uniam.jp/pages/shoplist)
Additionally, to commemorate the launch, a participatory event '#uniamMitsuketa Campaign' will be held from Monday, June 8, 2026 to Monday, August 31, 2026, in which customers are encouraged to find uniam products in stores and post about them. Through the fun of discovering products in stores, we aim to provide more cat owners with an opportunity to think about their cats' health through diet.
*1: Stores carrying the products will be expanded sequentially. *2: Products and stock availability may vary by store.
About the Sales Launch at Don Quijote
Our company is a cat-specific healthcare brand that develops food and treats tailored to cats' physical characteristics based on veterinary knowledge.
We have previously delivered products primarily through our official online store, Amazon, Rakuten Market, and pet specialty stores. With this launch, we aim to make our products available at Don Quijote chain stores so that more cat owners can encounter our products during their daily shopping.
Don Quijote is a familiar store that handles a wide range of products, including food, daily necessities, and pet supplies, visited by many consumers regularly. This expansion will broaden the opportunity for those who previously could only access our products online or at select stores to physically pick up and choose our products.
Products to Be Launched
At Don Quijote chain stores, we will commence sales of our entire food product lineup.
In addition to staple dry food, we offer a wide range of products tailored to cats' daily needs, including functional purees developed primarily by veterinarians and functional wet food developed in collaboration with Anicom Group, which holds the No.1 share in pet insurance (*3).
Products: ・Premium Dry Food 'WiLD PRO' Series (https://uniam.jp/pages/wildpro) ・Functional Puree 'Pure Puree' Series (https://uniam.jp/pages/pure-puree) ・Functional Wet Food 'Care Deli' Series (https://uniam.jp/pages/caredeli) (*3: Based on 'Pet-Related Market Marketing Overview' published by Fuji Keizai Co., Ltd.)
Comment from Ai Sugimoto, Representative Director of uniam Co., Ltd.
I am very pleased that we can now offer our entire product lineup at Don Quijote.
Cat health is built not only on special days but through the accumulation of daily meals and treats. Therefore, I believe it is significant for cat owners to be able to choose options suitable for their cats' health during their daily shopping.
Through this launch campaign, we hope to deliver the joy of discovering products in stores and the opportunity to think about cats' health through diet to those who are not yet familiar with uniam.
Our company will continue to develop products that support the daily lives of cats and their owners, based on veterinary knowledge.
【About uniam Co., Ltd.】
uniam Co., Ltd. is a veterinarian-founded cat-specialized healthcare brand with the mission 'Supporting cats' health through diet.'
Veterinarians who keenly realize how little they can do once a cat becomes ill believe that the habit of 'daily diet' holds the power to change the future, and thus uniam was born. Development involves veterinarians and experts, with a scientific approach from ingredient selection to formulation design and manufacturing processes. Products are designed to balance palatability and functionality, ensuring both owners and cats can comfortably continue using them.
But 'correctness' alone is not sustainable. Therefore, we infuse playfulness and creativity into design and experience. So that every day living with cats becomes healthier, more comfortable, and full of confidence. uniam delivers new options for the 'ordinary days' of cats and people through the power of medicine and creativity.
Company Name: uniam Co., Ltd. Address: 1-29-2 Hatagaya, Shibuya-ku, Tokyo, THESTEPS 201 Representative: Ai Sugimoto, Representative Director (Veterinarian) Official Website: https://uniam.jp Instagram: https://www.instagram.com/uniam_official/ X: https://twitter.com/uniam_official LINE: https://lin.ee/yhose0E
FACT BOX
- Source: PR TIMES
- Category: キャンペーン