unerry Partners with Sony Marketing's Edge AI Solution to Launch 'Retail Media Measurement Solution' Leveraging Human Flow Data

unerry, operator of the real-world behavior data platform 'Beacon Bank,' has partnered with Sony Marketing to launch a 'Retail Media Measurement Solution' centered on digital signage.

This solution integrates unerry's human flow data with data from Sony Marketing's edge AI solution, 'AI Analysis Solution with AITRIOS.' By analyzing customer behavior both outside and inside the store, the solution clarifies the reach and effectiveness of retail media. It empowers retailers to provide advertisers with data-driven proof of ROI.

While retail media has gained traction, visualizing the effectiveness of in-store signage has been a challenge. unerry and Sony Marketing have addressed this by combining viewer counts, audience demographics, and pre-post visit behavior analytics.

The solution analyzes store-entry paths, viewer demographics, signage view rates, and dwell time while ensuring privacy. By using edge AI devices to process images locally and outputting only metadata, the system ensures both privacy protection and high-precision analytics.

In a 28-day pilot at the 'TRIAL GO Fujimidai Station North Store,' measurements showed that approximately 60% of passersby viewed the signage. The experiment successfully demonstrated that the solution allows retailers to make evidence-backed proposals to advertisers.