'Creating the World Standard for Eel' ── Edo Nadai Amon Begins Recruiting Master Franchise Partners in 7 Asian and Middle Eastern Countries
Amon Inc. has accelerated the overseas expansion of its eel specialty restaurant 'Edo Nadai Amon' and started recruiting master franchise partners in 7 Asian and Middle Eastern countries.
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- 📰 Published: April 1, 2026 at 19:10
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 07:19 (470h 31m after Collected)
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Eel is gaining global attention as the "third Japanese food" following sushi and ramen.
Amon Inc. (Headquarters: Minato-ku, Tokyo; CEO: Megumi Koda), which operates the franchise of the Japanese eel specialty restaurant "Eel Restaurant Edo Nadai Amon," has started recruiting master franchise partners targeting 7 countries and regions in Asia and the Middle East as it accelerates its overseas expansion.
Using the One Mont Kiara store in Kuala Lumpur, Malaysia, which marked the first overseas expansion in November 2025, as an inspection base, we are accepting local store experiences and business briefings.
## ■ Creating the world standard for eel, from Japan ── Accelerating overseas expansion
Eel dishes, which have been enjoyed in Japan since ancient times, still have limited overseas expansion compared to sushi and ramen. Since its founding in October 2023, under the concept of "Warm times starting from unaju," "Eel Restaurant Edo Nadai Amon" has provided authentic unaju using Japanese eels and a secret sauce at an affordable price, expanding its stores across Japan from its first store in Nezu, Tokyo.
In November 2025, the One Mont Kiara store in Kuala Lumpur, Malaysia, opened as the first overseas location for a limited one-year period, gaining high support locally for Japanese-quality eel dishes. Based on this positive response, Amon is stepping into full-scale multi-country expansion in the Asian and Middle Eastern regions.
## ■ Overview of Master Franchise Recruitment
What Amon is recruiting this time are "Master Franchise Partners" who hold exclusive expansion rights in each country and region. We will provide partners with the store operation know-how, cooking techniques, and procurement routes that Amon has cultivated in Japan, and together we will promote multi-store expansion locally.
### Recruitment Target Countries/Regions (7 countries/regions)
Singapore, Dubai (UAE), Vietnam, Indonesia, Taiwan, South Korea, Thailand *If you wish to expand in countries/regions other than the above, please feel free to consult us.
### What we provide to partners
- Exclusive right to use the Amon brand (within the target country/region)
- Procurement routes and quality control system for high-quality Japanese eels
- Standard design and support for store design and interior
- Manufacturing method and quality standards for the secret sauce and special broth
- Cooking training and operation training (conducted in Japan or at the Malaysia store)
- Continuous operation support after opening
### About Inspections and Briefings
For those interested in the master franchise, we are providing business briefings while showing the actual store at the One Mont Kiara store in Kuala Lumpur, Malaysia. We are accepting applications at any time until October 31, 2026, so please contact us at the inquiry details below.
Image of Unaju being served
Eel is gaining global attention as the "third Japanese food" following sushi and ramen.
Amon Inc. (Headquarters: Minato-ku, Tokyo; CEO: Megumi Koda), which operates the franchise of the Japanese eel specialty restaurant "Eel Restaurant Edo Nadai Amon," has started recruiting master franchise partners targeting 7 countries and regions in Asia and the Middle East as it accelerates its overseas expansion.
Using the One Mont Kiara store in Kuala Lumpur, Malaysia, which marked the first overseas expansion in November 2025, as an inspection base, we are accepting local store experiences and business briefings.
## ■ Creating the world standard for eel, from Japan ── Accelerating overseas expansion
Eel dishes, which have been enjoyed in Japan since ancient times, still have limited overseas expansion compared to sushi and ramen. Since its founding in October 2023, under the concept of "Warm times starting from unaju," "Eel Restaurant Edo Nadai Amon" has provided authentic unaju using Japanese eels and a secret sauce at an affordable price, expanding its stores across Japan from its first store in Nezu, Tokyo.
In November 2025, the One Mont Kiara store in Kuala Lumpur, Malaysia, opened as the first overseas location for a limited one-year period, gaining high support locally for Japanese-quality eel dishes. Based on this positive response, Amon is stepping into full-scale multi-country expansion in the Asian and Middle Eastern regions.
## ■ Overview of Master Franchise Recruitment
What Amon is recruiting this time are "Master Franchise Partners" who hold exclusive expansion rights in each country and region. We will provide partners with the store operation know-how, cooking techniques, and procurement routes that Amon has cultivated in Japan, and together we will promote multi-store expansion locally.
### Recruitment Target Countries/Regions (7 countries/regions)
Singapore, Dubai (UAE), Vietnam, Indonesia, Taiwan, South Korea, Thailand *If you wish to expand in countries/regions other than the above, please feel free to consult us.
### What we provide to partners
- Exclusive right to use the Amon brand (within the target country/region)
- Procurement routes and quality control system for high-quality Japanese eels
- Standard design and support for store design and interior
- Manufacturing method and quality standards for the secret sauce and special broth
- Cooking training and operation training (conducted in Japan or at the Malaysia store)
- Continuous operation support after opening
### About Inspections and Briefings
For those interested in the master franchise, we are providing business briefings while showing the actual store at the One Mont Kiara store in Kuala Lumpur, Malaysia. We are accepting applications at any time until October 31, 2026, so please contact us at the inquiry details below.
Image of Unaju being served