Umenoyado Sake Brewery Releases Premium Umeshu 'AFULL Kizame' on June 15th

Umenoyado Sake Brewery Co., Ltd. (Headquarters: Katsuragi City, Nara Prefecture, Representative Director: Yoshida Kayo) will release a new premium umeshu, 'AFULL Kizame (afuru tokisameru),' starting June 15, 2026 (Monday), to commemorate its listing on the Tokyo Stock Exchange Standard Market in April 2026.

This product is the pinnacle of umeshu, embodying the essence of brewing techniques passed down over 130 years. It is a masterpiece that combines the skills of a veteran brewery with innovative challenges, offering a taste worthy of being called the 'perfect form' of umeshu. Please enjoy its exquisite flavor.

AFULL Kizame Brand Page

About AFULL

A new luxury brand, 'AFULL (afuru),' has been born, embodying the wisdom cultivated over 130 years of history.

A major feature of this brand is its luxurious lineup using 'Omachi,' a rare rice known for its strong character and nicknamed 'brewer's nightmare.' Umenoyado Sake Brewery has a history of supporting Omachi rice, which once faced extinction, along with only one other brewery, ensuring its tradition continues into the future. With its high technical prowess, once praised as 'if it's Omachi, it's Umenoyado,' the brewery maximizes the rich depth and profound umami that transform remarkably through aging, delivering a masterpiece that embodies the brewer's dedication.

Heart's Luxury: AFULL

The rice, like an offering from the gods,

stood by the great shrine. The legendary sake rice, Omachi.

Among them, Umenoyado, which inherited 'Takashima Omachi' carefully woven in its place of origin,

crafted it into a fine sake with deep aroma and flavor,

and was praised as 'if it's Omachi, it's Umenoyado.'

Since ancient times, sake has been offered to the gods, and we enjoy the remainder.

Delicious food creates a blank space in the heart, and the aftertaste of fine sake penetrates the heart.

Thinking about it, excess is indeed a luxury.

A little spill,

becomes abundant value, filling us.

Overflow AFULL it is a sake that satisfies the luxury of the heart.

Development Background of AFULL Kizame (afuru tokisameru)

Umenoyado Sake Brewery listed on the Tokyo Stock Exchange Standard Market in April 2026. To commemorate this milestone, we have developed the premium umeshu 'AFULL Kizame,' pouring all our technology into creating the 'ideal umeshu' we have pursued over 130 years of history.

The core of this product is luxurious ingredients created through long-term aging and unique blending and concentration technologies that elevate them. By combining 8-year-aged Bizen Omachi Junmai Daiginjo and domestically aged and stored umeshu using our unique 'Blendrology®' technology, and concentrating only the essence of umami, we have achieved a silky texture and a rich aroma that stimulates the five senses in a way that simple aging could never achieve.

Umenoyado Sake Brewery aims to propose new value and create a luxury market for alcohol by introducing this gem-like drop, a crystallization of tradition and innovation, to the world.

Taste Characteristics

Overwhelming elegance and richness that vividly stimulate the five senses.

Perfect harmony is achieved by eliminating all unnecessary elements.

Aged Stored Plum

Using 100% 'Aged Stored Plum,' carefully selected plums are slowly aged. Enjoy the rich aroma and mellow sweetness created by aging, as well as the deep flavor.

Junmai Daiginjo

The rice 'Bizen Omachi' has the potential to remarkably 'transform' through aging. This rice is used 100%, and Bizen Omachi Junmai Daiginjo aged for 8 years is blended. You can feel the rich aging aroma and rich umami.

Blendrology®

Using our unique blending technology 'Blendrology®,' we carefully select ingredients and adjust the ratio in 0.1% increments. The richness of aged stored plum and the rich umami of Bizen Omachi Junmai Daiginjo harmonize, enhancing each other's characteristics and multiplying the deliciousness.

Concentration Technology

Using Umenoyado's unique concentration technology, which combines wisdom and skill, we have created a special item that allows you to fully enjoy an overwhelmingly rich umami and deep, rich aroma that you could never experience in regular umeshu.

About the Rice Used: Bizen Omachi

'Bizen Omachi' is a rare rice known as the 'king of sake rice' and the ancestor of 'Yamada Nishiki.' It requires high technical skill but has the potential to remarkably 'transform' through aging.

Incidentally, Umenoyado has been skilled at bringing out the characteristics of this rice, once praised as 'if it's Omachi, it's Umenoyado.' After the war, due to the difficulty of cultivation, Omachi rice once faced extinction. Umenoyado, along with only one other brewery, supported it at a price commensurate with its quality, and has a history of passing down its tradition to the future.

Package Design Features

Dry landscape cosmetic box and ripple bottle

A bottle design like a work of art, distinct from other sake. The tear-shaped bottle, symbolized in the highest purity crystal, is adorned with delicate water ripples. Every time it catches the light, it beautifully sparkles, filling the drinker's eyes and heart with the ultimate luster.

The cosmetic box, meticulously crafted with natural cherry wood and coralian, turns the time until drinking into a special ritual.

The bottle can be decorated with a lid part that imagines a dry landscape, creating a unique and luxurious presence as a centerpiece in the space.

AFULL Dedicated Glass Included

World-class workshop shot glass

A dedicated crystal shot glass (Slovakian-made) specially made at a workshop for world-class high-end brands is included.

The overwhelming transparency unique to crystal and the comfortable heaviness felt the moment you hold it sharpen your five senses. It draws out the complex aroma and color, as well as the deep texture of AFULL without leaving anything behind, promising a moment of ultimate bliss.

[Product Information]

Product Name: AFULL Kizame

Volume: 350mL Alcohol Content: 10% Ingredients Origin: Domestic (Spirits)

Tax-Included Price:

¥220,000 (Includes AFULL Dedicated Glass)

Item: Liqueur

Sales: Nationwide liquor stores (limited distribution), Umenoyado Sake Brewery direct stores, Umenoyado Sake Brewery official online shop

[Company Profile]

Umenoyado Sake Brewery Co., Ltd.

Representative: Yoshida Kayo

Headquarters Location: 27-1 Teraguchi, Katsuragi City, Nara Prefecture 639-2135

Established: 1893 (Meiji 26)

Business Content: Manufacturing and sales of Japanese sake, liqueurs, and various beverages, product development

URL: https://umenoyado.com/

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